Senior Economy Designer - NaturalMotion Games

London, UK

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At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. For the past seven years, NaturalMotion Studios has been named one of the Best Places to Work in the UK games industry by gamesindustry.biz. We are proudly part of the Zynga & Take-Two Interactive family.

We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.

Position Overview:

Our Racing business is responsible for the CSR Racing franchise, including the #1 racing game on mobile, CSR2 and the groundbreaking next installment, CSR3. We are one of the most ambitious, successful, and creatively inclusive studio groups in the world. Based across two locations – London and Bangalore - the team loves welcoming diverse, humble, straightforward and ambitious talent, aspiring for award-winning excellence. People who want to find a place where they will be supported and encouraged to do the best work of their career.

We are looking for a Senior Economy Designer to join the CSR3 team and help us craft a rich, engaging, and sustainable in-game economy that delights players and drives long-term success. Utilizing learnings, best practices and keen insights into the F2P Collection RPGs mobile space. As a Senior Economy Designer, you will own the design, tuning, and ongoing evolution of CSR3’s in-game economy. You will work closely with Game Designers, Product Managers, Analysts, and Developers to ensure that every system, whether it’s progression, currency, upgrades, or monetisation—feels rewarding, balanced, and deeply integrated into the player experience.

What You'll Do:

• Economy System Design: Design, balance, and maintain complex in-game economies including multiple currencies, reward loops, sinks, and sources across short and long-term progression systems
• Data-Driven Tuning: Partner with Product Management & Analytics to monitor player behavior and KPIs; iterate designs based on qualitative and quantitative feedback to ensure optimal balance and retention
• Monetisation Alignment: Work with Product and Monetisation teams to create systems that support fair and engaging monetisation strategies, including offers, events, and premium content
• Progression & Pacing: Design progression systems that support onboarding, mid-game challenge, and late-game mastery. Ensure pacing is well tuned to player motivation and business goals
• Tooling & Implementation: Collaborate with engineering and tools teams to define requirements for economy tuning tools and dashboards; contribute to economy modelling and simulation frameworks
• Live Operations Support: Support seasonal content, limited-time events, and economy-impacting changes with economy forecasts, simulations, and data-informed decision-making

What You Bring:

• Experience in game design with a strong focus on systems and economy design
• Proven track record on at least one live free-to-play mobile title, ideally in midcore genres
• Deep understanding of free-to-play systems, player psychology, and monetization mechanics
• Strong numeracy, modeling, and Excel skills; experience with scripting or database tools is a plus
• Passion for data-informed design; able to balance data insight with player empathy
• Excellent communication and cross-discipline collaboration skills

Bonus Points:

• Keep up to date with market trends and do proactive analysis of economy tuning in relevant competitive products
• Familiarity with Unity or similar game engines
• A love of racing games, cars, or motorsports

What We Offer You:

• Competitive salary and discretionary annual bonus scheme
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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