Senior Marketing Manager

New Yesterday

Infopro Digital is recruiting for a Senior Marketing Manager to lead subscriptions marketing for our flagship financial markets brands – Risk.net, WatersTechnology and FX Markets. This hybrid role is based in our London office. Infopro Digital is a B2B group specializing in information and technology, employing 4,000 people across 20 countries and serving five professional communities. About the Role As a Senior Marketing Manager, you will lead all aspects of subscriptions marketing for Risk.net, WatersTechnology and FX Markets, working closely with the Global Marketing Director and cross‑functional teams. Key Tasks and Responsibilities
Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets. Collaborate with brand leadership to review and refine strategy, driving engagement, retention and acquisition. Use best‑in‑class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano. Design, launch and optimise high‑quality lead generation, campaign execution, website optimisation and subscriber onboarding journeys. Provide regular reporting to senior management and board level.
Strategy & Execution
Execute and track all marketing activities across digital and offline channels. Review and optimise website content and subscriber journeys to improve conversion. Design and monitor automated workflows (HubSpot) to support acquisition, retention and engagement. Create digital templates and collateral to support subscription sales.
Research, Tracking & Reporting
Build and manage data acquisition strategies, including list research, cleaning and gap analysis. Develop deep product knowledge to improve campaign targeting and positioning. Monitor subscriber usage by market segment using analytics tools and share insights with sales and leadership teams. Conduct qualitative and quantitative market research, including direct customer calls. Analyse competitor offerings and feed into product development and positioning. Report monthly on subscriptions performance at board level.
Collaboration & Corporate Contribution
Work closely with sales, customer services and other marketing teams to ensure alignment. Collaborate with global marketing peers to share best practices and drive innovation. Explore opportunities to increase efficiencies through AI and other emerging technologies. Contribute to wider business projects as required.
Requirements
Minimum 5 years’ experience in B2B subscriptions marketing. Strong command of English and proven copywriting ability. Experience managing and mentoring a marketing team. Advanced knowledge of HubSpot and CRM systems. Analytical, with experience using Power BI, Excel and Google Analytics. Strong interpersonal and communication skills, with the ability to build relationships internally and externally. Highly organised, problem‑solving and commercially driven.
Benefits
Hybrid working based in London with flexible schedule. Generous holiday allowance that increases with tenure. Paid volunteer days throughout the year to support meaningful causes. Access to a 24/7/365 Employee Assistance Programme. Comprehensive benefits package including pension, private medical insurance, life assurance, dental insurance, and interest‑free season ticket loan. Employee discount scheme, gym membership discounts and bike‑to‑work incentives. Recognition program and bonus opportunities. Learning and development platform – Generation Infopro.
Equal OpportunitiesWe provide equal opportunities to employees and job applicants and do not discriminate directly or indirectly on the basis of any protected characteristic. To comply with all anti‑discrimination laws, we monitor all applications and we ask applicants to complete equal opportunities questions on the application form. The information collected is anonymous, confidential and used only for monitoring purposes. All applicants will be treated equally, whether or not they provide this information. #J-18808-Ljbffr
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Location:
City Of London, England, United Kingdom
Job Type:
PartTime

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