Overview This range is provided by Intelligent People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Working for a SaaS software vendor who dominate their niche market globally with their specialist workflow software, the Senior Marketing Manager / B2B SaaS Marketing Lead role involves leading a small team of 3 to deliver inbound lead growth, shape product marketing messaging across customer groups, and oversee all key marketing areas, including communications, brand, events, sales enablement, etc. This is a rare opportunity to take on significant responsibility and build out a marketing capability, requiring an ambitious and confident B2B marketing professional. The role is both strategic, but also very hands on, leading a small team. The role is hybrid with 2-3 days each week in their Surrey offices. Responsibilities

Define and continually evolve their brand positioning and messaging framework. Lead creation of differentiated value propositions, sales messaging, and thought leadership. Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry. Manage and coach a small team across campaign delivery, MQL generation, customer storytelling, and external engagement (e.g. LinkedIn, events, forums). Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation. Deliver clear, consistent, and commercially strong sales enablement content. Drive production of customer case studies, product marketing content, and awareness assets. Monitor competitors, market shifts, and customer insight to shape positioning. Collaborate closely with sales and product teams to align go-to-market execution. Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.

Candidates for the Senior Marketing Manager / B2B SaaS Marketing Lead role must have

Strong B2B SaaS marketing experience, ideally in a broad role but must include demand generation and product marketing/shaping product messaging. Either experience leading a small team or strong desire to step up into a leadership position. Ability to think strategically with comfort being hands on, into the detail and delivering yourself. Strong communication skills to manage relationships with internal and external colleagues, stakeholders, partners and customers.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

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