Join to apply for the Senior National Account Manager - UK role at FrieslandCampina

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Join to apply for the Senior National Account Manager - UK role at FrieslandCampina

This role leads the commercial agenda across FrieslandCampina UK’s key Out of Home customers incorporating one of our lead Wholesale Customers (Bestway), our Foodservice Channel (Brakes, Bidfood), and also lead on our Soft Discount channel. Accountable for top and bottom-line growth through the development and execution of robust customer and channel strategies.

You will own the Joint Business Planning (JBP) process, translate the Fighting Unit strategy into actionable customer JBP plans, and lead the performance management and deployment of a third-party salesforce. This role is pivotal in ensuring effective alignment across Marketing and Category functions to unlock sustainable growth and strengthen our share of wallet in Wholesale.

What We Ask

• 3–5+ years in FMCG, with specific experience across aspects of Cash & Carry, Foodservice and Soft Discount channel. (A minimum of 2 of the 3 sub channels)
• Proven track record of commercial delivery and strategic customer management
• Strong cross-functional collaboration and influencing skills
• Resilience and ownership mindset — thrives in a high-performing, lean team
• Ability to manage ambiguity and flex outside core responsibilities when needed
  
  
  

• Summer Hours (1pm Friday finishes – July/Aug)
• Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
• 4pm Friday finishes (standard weeks)
• £28/month WFH broadband allowance
• Access to ‘Help at Hand’ wellbeing support for employees & family
  
  
  

• Cascade the Fighting Unit’s strategy into fully scoped customer JBP’s and channel plans including KPIs, P&L targets, and budget ownership.
• Align with Brand and Category teams to integrate category vision and brand plans into the Wholesale customer environment.
• Deliver customer-specific execution plans that drive profitable volume, frequency, and distribution.
  
  
  

• Act as FrieslandCampina UK’s key representative for assigned Wholesale customers.
• Develop and maintain strong cross-functional relationships across customer organisations.
• Lead constructive, fact-based negotiations and engage in Joint Business Planning to secure long-term partnerships and incremental growth.
  
  
  

• Drive optimal trade terms and investment ROI through strategic promo planning, pricing, and pack/channel architecture (OBPPC).
• Prioritise Hero SKUs and lead the execution of assortment and activation strategies across depot and in-store environments.
• Deliver compelling channel-specific selling stories grounded in data and insight.
  
  
  

• Lead and manage the 3rd party Wholesale salesforce to ensure operational alignment with FCUK strategic goals.
• Set KPIs, review performance, and drive executional excellence across the salesforce footprint.
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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