Join to apply for the Senior Product Marketing Manager role at HiBob.

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by an amazing team of Bobbers from across the globe, making us the choice HRIS of over 3,500 midsize and multinational companies.

Job Responsibilities

• Work closely with marketing, sales, and customer success to deliver actionable market, customer, and competitive insights across key segments and regions.
• Develop value propositions and messaging focused on business outcomes, tailored by persona, geography, and industry.
• Lead the development and execution of go-to-market strategies for launches and key initiatives, partnering with regional teams to adapt for local relevance.
• Act as the voice of the customer across growth segments, refining ICP definitions, advocating for buyer needs, and identifying evolving trends.
• Collaborate with global marketing to design and deliver targeted campaigns that build awareness and generate qualified pipeline.
• Partner with sales leaders to shape account strategies and deliver GTM motions that support complex, multi‑stakeholder deal cycles.
• Conduct customer research to deeply understand buying dynamics and sharpen positioning over time.

Job Requirements

• Proven experience in B2B SaaS product marketing, ideally in a fast‑paced or high‑growth environment.
• Strong positioning and messaging skills with a focus on business outcomes and multi‑stakeholder sales cycles.
• A track record of developing and executing effective go-to-market strategies in collaboration with sales, product, and marketing teams.
• Excellent storytelling and content creation abilities across formats (e.g., one‑pager, decks, web copy, sales tools).
• Experience conducting customer research, persona development, and win/loss analysis.
• Comfortable working across regions and tailoring messaging by geography, vertical, or buyer persona.

Nice to Have

• Experience using AI tools (e.g., ChatGPT, Jasper, Writer, Mutiny, Folloze) to support content creation or workflow automation.
• Familiarity with Account‑Based Marketing (ABM) strategies and field marketing collaboration.
• Background in HCM or experience marketing to HR, IT, or Finance buyers.
• Exposure to multiple customer segments (e.g., mid‑market, large accounts, regional, enterprise).

Core Competencies

• A proactive, curious mindset with a willingness to test, learn, and adapt.
• A collaborative approach – comfortable working across functions and time zones.
• An interest in exploring how AI can elevate creativity, improve efficiency, and scale impact.

Job Benefits

• Company share option plan – every employee can potentially become a shareholder.
• Cash allowance for health insurance.
• Annual vision allowance.
• Annual Headspace subscription and wellness benefits.
• Travel support (cycle scheme and season ticket loans).
• Hybrid working from day 1.
• Work‑from‑home allowance to set up a home office.
• Temporary remote work from anywhere in the world for up to 2 months after 6 months of employment.
• Company‑wide long weekend at the beginning of each quarter.
• 2 Social Impact days per year for volunteering.
• Employee referral program – $2 500 per successful referral.
• Auto‑enrolment pension scheme from day 1.
• Fun company and team social events (locally and virtually with global teams).
• We love birthdays – take the day off and receive a special gift.

Equal Opportunity Employer

HiBob is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.*