Senior SEO Strategist

Shopify & Ecommerce SEO

Charle is a specialist Shopify agency working with ambitious ecommerce brands to drive sustainable growth through design, development, CRO, and SEO.

As our SEO service line continues to grow, we’re looking for a Senior SEO Strategist to play a key role in delivering results for our clients and helping evolve how we approach SEO at scale.

This is a hands‑on role for an experienced SEO practitioner who enjoys owning outcomes, working closely with clients and shaping how SEO is delivered within a leading ecommerce agency.

The role

You’ll be responsible for end‑to‑end SEO delivery across a portfolio of ecommerce clients, with a strong focus on Shopify.

This includes:

• Leading SEO audits and ongoing optimisation
• Conducting technical SEO reviews alongside our development team
• Owning keyword strategy across collections, products and supporting content
• Improving crawl efficiency, indexation and internal linking at scale
• Supporting content strategy with clear, commercial briefs and frameworks
• Collaborating closely with designers, developers and CRO specialists
• Translating SEO work into measurable commercial impact for clients
• Delivering international SEO strategies where required

You’ll work closely with leadership to refine processes, improve consistency and support the continued growth of our SEO offering.

What we’re looking for

You’re a senior, hands‑on SEO who:

• Has delivered SEO growth for ecommerce brands, ideally within an agency environment
• Is confident in owning both strategy and execution
• Has deep experience with Shopify and modern ecommerce SEO challenges
• Is comfortable working directly with clients and explaining decisions clearly
• Cares about commercial outcomes for brands, not vanity metrics

You’re happy getting into the details when needed, while also helping improve how SEO is delivered more broadly.

Experience with emerging search trends

Experience or strong interest in areas such as:

• Generative search and evolving SERP behaviour
• Optimising content and sites for AI‑assisted discovery
• Testing and adapting SEO strategies as search platforms evolve

This isn’t a requirement, but curiosity and a forward‑looking mindset are important. You should be ready to get stuck into our current SEO strategy and help evolve it as search continues to change.

• Work with high‑growth ecommerce brands on meaningful SEO challenges
• Play a key role in shaping and scaling a growing SEO service line
• Collaborate closely with experienced Shopify, CRO and development teams
• Real ownership, autonomy and influence over how SEO is delivered
• An inclusive, friendly and motivated team

Job Details

• Hybrid role, based in our central London office (Vauxhall)
• Tuesday, Wednesday and Thursday in‑office
• Private health insurance
• Employee assistance scheme
• 25 days annual leave + your birthday
• Quarterly Team Days

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

IT Services and IT Consulting