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This range is provided by Mackenzie Jones. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Near Reading - 3 days in the office, 2 working from home but travel for content

50,000 basic salary plus package

Are you a data-driven yet creative social media expert ready to make an impact across multiple European markets including the UK? Do you love coaching and leading a team? You have 2 direct reports in this team.

We’re looking for an experienced Senior Social Media Analyst to shape and elevate our presence across all major platforms — from Facebook and Instagram to TikTok — engaging both our audiences and ultimately driving sales.

As our in-house social media subject matter expert, you’ll play a key role in developing strategies, leading execution, and driving insights that fuel growth, engagement, and brand strength across Europe and the UK.

What You’ll Be Doing:

• Develop and manage the social media strategy across multiple European markets.
• Oversee performance across all channels, using data to drive follower growth, engagement, acquisition, and retention.
• Define and enhance store-level social media strategies — setting guidelines, auditing performance and coaching local teams.
• Collaborate cross-functionally with content, design and marketing teams to brief and tailor assets for each channel and market.
• Deliver actionable insights through detailed reporting and a test-and-learn approach to optimise performance.
• Stay ahead of trends in social media, industry shifts, and emerging technologies to keep the retailer at the forefront of digital innovation.

What Success Looks Like:

• Strong, consistent growth in followers and engagement across all channels.
• Social KPIs consistently achieved and exceeded through data-led decision‑making.
• A motivated, high‑performing team driving collaboration and innovation.
• Seamless alignment with wider marketing campaigns and brand objectives.

Who You Are:

• A strategic thinker with deep expertise in social media analytics, trends and performance metrics.
• A collaborative leader who thrives in a fast‑paced, multi‑market environment.
• A proven manager who loves coaching and encouraging the team.
• Both analytical and creative, passionate about storytelling, insights and community building.

Bring your insight, creativity and leadership — apply today and help shape the future of our brands online.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Retail and Retail Apparel and Fashion