Overview

Senior WordPress CMS Developer and Administrator (Remote, Europe). LearnWorlds, a leading e-learning SaaS platform, is seeking a Senior WordPress CMS Developer and Administrator to own the WordPress-based blog and marketing content platform, oversee maintenance and optimization of a high-traffic site, and collaborate across teams to ensure a visually impeccable, technically sound, and SEO-optimized experience. The role includes exploring a transition to a headless CMS architecture within the next 12-18 months.

Responsibilities

• Oversee the end-to-end maintenance, development, and optimization of LearnWorlds\' WordPress-based blog and marketing site, ensuring a robust, secure, and high-performance platform for a global audience.
• Develop and customize WordPress components from scratch to meet design and content requirements (without relying on prebuilt themes).
• Optimize site performance for high-traffic usage through caching strategies, code efficiency, database tuning, and front-end improvements.
• Evaluate, install, configure, and extend or build custom plugins with a focus on long-term maintainability and site performance.
• Implement on-page and technical SEO best practices to ensure visibility, ranking, and organic traffic growth.
• Administer user roles and publishing workflows across WordPress, supporting internal content and design teams.
• Integrate WordPress with HubSpot CRM for lead capture, form handling, event tracking, and marketing automation triggers.
• Connect WordPress with the LearnWorlds platform to support dynamic content delivery, product integration, or course-related content experiences.
• Build and maintain API connections between WordPress and other systems in the marketing and product ecosystem.
• Collaborate with software engineers, front-end developers (HTML/CSS/JS), and visual designers to ensure functional, responsive, and brand-aligned implementations.
• Collaborate with the marketing team to implement and manage A/B testing initiatives to optimize conversion rates, user engagement, and content performance.
• Ensure platform stability and security through monitoring, timely updates, backups, and performance audits.
• Lead technical evaluation of CMS alternatives and own the roadmap for a potential transition to a headless architecture within the next 12-18 months.

Requirements

• 5+ years of hands-on experience developing and administering custom WordPress environments for high-traffic websites.
• Expert knowledge of WordPress core, theme/plugin development, and performance optimization.
• Proficiency in PHP, MySQL, HTML5, CSS3, and JavaScript, including experience building custom blocks or components.
• Strong understanding of SEO (on-page, technical, schema, page speed) and implementation within WordPress.
• Proven experience integrating WordPress with third-party services and CRMs—especially HubSpot CRM and custom systems via RESTful APIs.
• Strong Git-based workflow and experience deploying to staging and production environments.
• Detail-oriented with excellent debugging and problem-solving skills.
• Comfortable collaborating across product, design, and marketing functions.

Preferred Qualifications

• Experience with headless CMS models.
• Exposure to LearnWorlds or other online course delivery platforms is a strong plus.
• Familiarity with marketing attribution, event tracking, and analytics implementation (GTM, GA4, HubSpot).
• Experience working in high-growth SaaS companies or global B2B content teams.
• Participation in the WordPress development community is a plus.
• Experience with A/B testing, content personalization, and experimentation tooling.

Benefits

• Private life and health insurance plan.
• Fully remote work option, with occasional team meetings a few times per year.
• Your personal annual training budget.
• Annual home office allowance.
• Company laptop & monitor.
• 23 days of paid time off.
• 3 early summer Fridays in July and August.
• A free LearnWorlds School to build and sell your own courses.
• Work at one of the globally top 5 e-learning platforms.
• Opportunity to grow with the company and influence the look and feel of tomorrow\'s e-learning.
• Entrepreneurial, international, and highly motivated team with a flat hierarchy.
• Annual company retreats.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• IT Services and IT Consulting