Sr. Brand Activation Manager UK - Events

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ABOUT HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Europe’s fastest growing consumer brand with a cult-like community, the HOLY Squad.
• From D2C to Global Omnichannel: Scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK; transitioning to a true omnichannel business.

ABOUT THE POSITION

As Sr. Brand Activation Manager for the UK, you’ll be right in the thick of bringing HOLY’s energy to life across the country. From pop-ups and takeovers to collabs and Squad meet-ups, you’ll ensure the brand shows up in unforgettable ways. You’ll work closely with our creative and community teams in Germany while shaping HOLY in the UK. It’s a hands-on role with room to impact as we grow the brand, the Squad, and the hype across the nation.

RESPONSIBILITIES

• Own the Action: Plan, create, and deliver bold UK brand activations from idea to completion. Build buzz, spark engagement, and strengthen the Squad.
• Make It Local: Translate HOLY’s global vision into a proper UK context and integrate into British culture.
• Find the Right Partners: Identify and secure UK brands, venues, and creators across gaming, sport, music, and lifestyle.
• Measure the Magic: Track activations with KPIs (awareness, engagement, commercial success, Squad growth); manage budgets and show impact.
• Work as One Team: Collaborate with creative, content, and paid media teams to keep activations on-brand and high energy.

ABOUT YOU

• Proven Brand Experience: At least 3 years in brand, activation, or experiential marketing at consumer or lifestyle brands.
• Plugged Into Culture: Understand UK culture and identify moments where HOLY belongs.
• Creative and Hands-On: Able to turn bold ideas into real experiences and manage multiple projects, from Squad moments to high-impact brand experiences.
• People Person: Strong at bringing people together; comfortable with external agencies, internal teams, and event crews.
• Smart on the Numbers: Able to measure performance with KPIs such as reach, engagement, conversion, and brand awareness.
• Self-Starter: Proactive, fast-moving, and aligned with the wider team.
• True Brand Believer: Energetic, creative, and community-driven, turning energy into memorable brand moments.

OUR OFFERING

In today’s job market, we prioritise a productive working environment and growth opportunities. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Profitable growth and recent funding rounds in a competitive market.
• Huge impact and career growth: Significant opportunity to shape HOLY’s internationalisation in key markets.
• Awesome team: Ambitious, authentic colleagues in a collaborative culture.
• Top product: Differentiated soft drinks with strong customer satisfaction. Trustpilot reviews available on request.
• Future of e-commerce: Be part of evolving e-commerce standards with leading minds.
• Startup culture: Flat hierarchies, fast pace, and personal development.
• Perfect setup: Remote working options, London office coming soon, flexible hours, and more.

Find out more about HOLY on our careers page.

THE PROCESS

As we experience rapid growth, the optimal start date is today. We are prepared to welcome the ideal candidate when ready.

• Getting to know you: 30-minute screening interview with Luca, Talent Partner.
• Hiring Manager Interview: with Dan, Head of UK.
• Peer Interview: with Carsten, Brand Activation Lead for Germany.
• Case study: Post-interviews, you will receive a case study to complete at home.
• Advanced discussion on Berlin: On-site discussion of your case study in our HOLY Temple.
• Founder interview: Final cultural fit discussion with a HOLY Founder.
• Job offer and decision: If successful, you will receive an offer.

Typically, this process takes around 2 weeks.

ANY QUESTIONS OR CONCERNS?

If you have questions, please email jobs@weareholy.com.

JOB DETAILS

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Food and Beverage Services

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