V&A Interim Head of Integrated Marketing and Insights

Interim Head of Integrated Marketing and Insight

Location: V&A South Kensington and V&A East (Hybrid – 60% on-site)

Contract: Fixed term until 30 September 2026

Salary: £75,000 per annum

Hours: 36 per week (Monday to Friday)

The V&A is entering one of the most exciting chapters in its history. The museum will launch V&A East Museum and its debut exhibition The Music is Black, present Schiaparelli at South Kensington, and shape a bold new organisational strategy for 2026–2030.

We are seeking an exceptional Interim Head of Integrated Marketing and Insight to lead our marketing and audience strategy during this pivotal fixed-term period until September 2026. You will head a multidisciplinary team of 32 spanning brand and campaigns, social media, research and insight, audience engagement, performance marketing, and CRM. Working across all V&A sites, you will drive strategies that build reach, reputation, and revenue.

About the Role

• Lead the development and delivery of integrated marketing strategies that amplify the V&A’s voice and strengthen its brand across all venues.
• Embed audience insight and analytics at the core of campaign and organisational decision-making.
• Oversee CRM and digital marketing activity to enhance audience engagement, membership value, and lifetime relationships.
• Manage and inspire a high‑performing team through change, fostering creativity, collaboration, and accountability.
• Partner with the Director of Audiences and leadership peers to define the marketing direction for the V&A’s 2026–2030 strategy.

About You

You are a strategic, creative, and data‑driven marketing leader who thrives in complex, multi‑stakeholder environments. You bring proven success leading integrated campaigns that connect brand purpose with measurable impact.

You will have:

• At least ten years of senior experience in marketing, brand, or audience strategy roles.
• Expertise in multi‑channel campaign planning, CRM, and audience insight.
• A record of building and leading large, multidisciplinary teams.
• Strong communication and influencing skills, with the ability to unite diverse stakeholders around shared goals.
• A passion for culture, creativity, and the power of storytelling to inspire change.
• Ideally a start date within one month of the vacancy, as longer notice periods cannot be accommodated.

Why Join the V&A

This is a unique opportunity to lead one of the UK’s most creative marketing teams at a defining moment in the museum’s history. You will play a central role in shaping how the V&A connects with audiences and champions creativity for the future.

Join us in shaping the next chapter of the world’s leading museum of art, design, and performance.

Please note: due to the expected high volume of applications, we may be unable to respond to every applicant individually.