OverviewWe create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.We are known for:Develop data driven insights and strategies to drive measurable impactCreating impactful creative campaigns that tap into cultureCreating channel and platform agnostic campaigns that grow organicallyDelivering integrated campaigns that are earned-first but deliver for paid and ownedWhat’s happening?We are looking for a highly-experienced Account Director to join our Consumer team in London on a 6 month FTC. You’ll be collaborating with a brilliant team to oversee the running client work – both locally and globally – as well as provide counsel and strategic direction, and motivate the team to craft work that truly is their best.What will you be doing?Develop and maintain positive relationships with clients and improve the company’s reputation in terms of delivery and qualityProvide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clientsLead the delivery of high quality earned activity, including development of media and channel strategies, story development and management of third partiesBrief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actionsSuccessfully manage client expectations, team resources, and deliverables around major campaigns and projectsFunction across disciplines with a knowledge of social media strategies and tacticsMonitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencersUnderstand industry issues that directly and indirectly affect the clientCompose media materials and conducts media outreachDevelop and builds relationships with mediaBrainstorm and bring to life compelling ideas for client and mediaWork with partner agencies as part of a client integrated agency team, both internally and externallyWho are you?A brilliant understanding of what makes an earned story – and how to make them travel across multiple channelsAn excellent communicator, you’ll build connections quickly with the people around youStrategic mindset – you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trendsProven project management skills, leading multiple teams, as well as interagency, to deliver workStrong social and digital acumen – highly competent at developing and executing influencer programs, social listening and wider digital and social strategiesCore BenefitsPrivate medical insuranceGroup life assuranceGroup income protectionEmployee Assistance Programme25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closureEquivalent of $250 USD for new joiners on 6-month+ contracts to support home working setupBuy or sell holidayAdditional life assurance coverCritical Illness InsuranceTravel insuranceHealth screeningCycle to work schemeHealth cash planFlexible working with our 3:2 hybrid work modelFlexible public holidaysExclusive shopping discounts and perksSeason ticket loanLong service bonusEnhanced family leaveInclusive and invisible health policiesNote from the talent teamWe appreciate the time taken to apply for the role and your recent interest. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Due to volume we are not able to get back to everyone individually; if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.#LI-LM1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is strictly for applicants who require special assistance accessing our employment website.We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world and uses the right platforms and technology to choreograph stories for leading brands and businesses.We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:Developing data driven insights and strategies to drive measurable impactGenerating impactful creative campaigns that tap into cultureCreating channel and platform agnostic campaigns that grow organicallyDelivering integrated campaigns that are earned-first but deliver for paid and ownedA snapshot of the roleWeber Shandwick Manchester is seeking an experienced Senior Associate to join our consumer PR team and contribute to delivering exceptional work for clients across global and local markets. The ideal candidate has two or more years of experience and is curious, ambitious, proactive and collaborative. You’ll oversee day-to-day account management, contribute to strategic campaigns and media planning, and ensure execution from content creation to reporting.What you’ll be doingAssist with the execution of media and campaigns, ensuring tasks are completed on time and to a high standardSupport day-to-day running of accounts, including preparing materials such as media lists, status updates, monitoring and reportingProvide strong client support and engagement to deliver an exceptional client experienceMonitor news, trends and influencers and share insights aligned with client goalsSupport the preparation of new business pitchesIdeal experience requiredMinimum two years’ experience in Consumer PR or marketingStrong news sense with interest in brand and consumer communicationsProficiency in media relations, pitching and landing coverageExperience developing media materials and social contentSolid presentation skills and willingness to contribute to new business pitchesStrong writing and communication skillsProactive in identifying opportunities for the client and teamAttention to detail and qualityFluency with Microsoft Office and digital/social platformsOffice & benefitsWe encourage 2-3 days in the office per week, with anchor days on Tuesday and Thursday. A new office space in Spinningfields will offer collaboration and creative spaces, on-site gym and café, bike storage, and events. There are opportunities to visit other UK offices as needed.Private medical insuranceGroup life assuranceGroup income protectionEmployee Assistance Programme25 days’ annual leave plus 2 volunteering days and birthday offHome working setup allowanceBuy or sell holidayFlexible working with 3:2 hybridExclusive discounts and perksSeason ticket loanLong service bonusEnhanced family leaveInclusive health policiesNote from the Talent TeamWe appreciate the time it takes to apply for the role and your interest. We will review all applications within five working days and be in touch with those shortlisted. If you have not heard back, you have not been successful on this occasion. IPG is an equal opportunity employer and Disability Confident.#LI-LM1 #J-18808-Ljbffr