Job Description

The opportunity

This is a newly-created role designed to drive the agency’s GEO proposition forward. Reporting directly to the senior leadership team, you'll lead client relationships, shape best practice, and help define how GEO integrates across the wider digital ecosystem. You'll work closely with senior stakeholders to evolve the agency’s GEO product – developing strategic frameworks, guiding content strategy, and ensuring high-quality delivery across multiple accounts.

This is both a strategic and hands‑on role: you'll direct resources across content creation, citation acquisition, and outreach programmes, while remaining ready to roll up your sleeves and build client strategies from the ground up. You'll also have the chance to influence how the agency positions GEO within its broader service offering, helping define standards and processes in a rapidly developing space.

This is a rare opportunity to help define a new category within digital marketing. You'll join a collaborative, forward-thinking team with a genuine appetite for innovation, working directly alongside senior leadership to build the blueprint for how brands engage with generative search.

What you’ll own

• Lead client strategy and delivery across GEO and AI-driven optimisation projects
• Develop and evolve content‑based search strategies that improve visibility across generative engines
• Guide a small (and growing) team of content specialists, with scope to scale headcount as client demand grows
• Partner with senior leadership to shape the future direction of the GEO proposition and product offering
• Collaborate with cross‑channel teams to ensure cohesive marketing strategies across organic, paid search, and social
• Contribute to pitches and client development by producing outline GEO strategies and insights
• Stay ahead of AI and LLM developments, translating emerging trends into practical, scalable solutions for clients

What the business is looking for

• Strong agency-side experience in content‑led SEO or related search disciplines
• Proven ability to lead client relationships and manage delivery teams
• Strategic thinker with strong communication skills and attention to detail
• Solid grasp of how AI and large language models are reshaping content discovery
• Confident working with content, structured data, and knowledge optimisation techniques
• Curious, adaptable mindset comfortable shaping new approaches in an evolving field
• Experience with paid media (Search or Social) is a bonus, but not essential

Benefits

The role offers a competitive salary (c. 4555 depending on experience), annual performance bonus, hybrid working (3–4 days from home), private health cover, 28 days holiday plus bank holidays, pension, commuter stipend, and a range of wellbeing benefits.