Company Overview

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

About GDC

The Game Developers Conference (GDC) is the gaming industry's premier professional event, bringing together the world's largest community of game developers, publishers, marketers, investors and business leaders for learning, deal-making, inspiration, networking, and celebration. As part of Informa Festivals, GDC continues to be the leading forum for the gaming industry's evolution and growth. The annual GDC Festival of Gaming takes place in San Francisco, California every March, and is complemented by year-round GDC Digital products and GameDeveloper.com.

Position Overview

We are seeking an Account Manager Sales Manager to oversee a regional EMEA territory for current accounts and outbound prospecting for new business for the Game Developers Conference (GDC), the world's premier event for the B2B games market ecosystem. GDC takes place every March in San Francisco and attracts nearly 30,000 attendees and over 400 exhibitors/partners along with 1,000 speakers and hundreds of press/analysts.

The Account Manager will drive sponsorship & exhibit space revenue growth and digital/media marketing partnerships for GDC, identifying and capitalizing on new business opportunities, while maintaining and expanding existing relationships within the gaming industry.

Key Responsibilities

• Develop and execute new business account prospecting plans to achieve revenue targets
• Identify and secure new sponsorship opportunities and partnership deals
• Build and maintain relationships with current sponsors/exhibitors, including identifying upsell opportunities
• Create compelling proposals and presentations for potential partners
• Negotiate contracts and agreements with sponsors and partners
• Collaborate with marketing, operations, and content teams to create integrated solutions
• Monitor industry trends and competitor activities to identify account growth opportunities
• Develop and maintain a robust pipeline of potential business opportunities
• Track and analyze performance metrics, preparing regular reports

Qualifications

Required Qualifications

• Business development or sales experience, preferably in gaming or events industry
• Proven ability to manage a territory with both new business/prospecting skills and current account management/relationship building
• Proven track record of meeting and exceeding revenue targets
• Understanding of the gaming industry ecosystem, and aptitude to stay in tune with industry trends
• Excellent negotiation and relationship-building skills
• Superior communication and presentation abilities
• Strategic thinking and analytical capabilities
• Experience in developing and executing business strategies
• Proficiency in CRM systems and sales tools

Desired Skills

• Experience in events or conference industry
• Established network within the gaming industry
• Knowledge of sponsorship and partnership structures
• Project management experience
• Understanding of digital marketing and content strategies
• Experience with budget management and forecasting

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. See what our colleagues have to say about life at Informa: LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you''ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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