AI Content Manager, EMEA

AI Content Manager, EMEA – role at WEX

WEX is an innovative payments and technology company looking to forge the way in a rapidly changing environment, with a goal to simplify the business of doing business for our customers, freeing them to spend more time, with less worry, on the things they love.

We are on a journey to build a consistent world‑class user experience across our products and services and leverage customer‑driven innovation across all of our strategic initiatives.

What’s on offer?

• Highly competitive salary up to £50,000‑£55,000 dependent on experience
• 37.5‑hour week – Monday to Friday – no evenings & weekends
• Hybrid working (1‑2 days per week in our Manchester City Centre Office)
• 25 days holiday plus bank holidays
• Gym Flex membership
• Discounts & perks platform
• Employee wellbeing

How you’ll make an impact

• AI‑Augmented Content Strategy; Define our content strategy for a world where search is increasingly driven by AI overviews and generative search results. Move beyond traditional SEO keywords and focus on ‘Generative Engine Optimisation’ (GEO). Use AI to identify content gaps, analyse competitor strategies and predict emerging trends before they become mainstream.
• Workflow Orchestration; Design and manage the end‑to‑end content workflow, which is now a hybrid of human and AI tasks. This person will:
  • Prompt and Direct AI – Master prompt engineering to generate outlines, first drafts and variations of content across formats (blog posts, social media updates, video scripts, email copy).
  • Augment Human Creativity – Use AI as a research and ideation partner, freeing up human writers to focus on high‑level strategy, emotional resonance and unique insights that AI can’t replicate.
  • Ensure Brand Integrity – Enforce our brand voice and tone consistently across all content, even at massive scale. Serve as the final human editor, ensuring authenticity and fact‑checking to maintain brand trust.
• Dynamic Content Personalisation & Distribution; Use AI to dynamically personalise content in real‑time. For example:
  • Website Content – A visitor returning to our site will see a blog post tailored to their browsing history and expressed interests.
  • Email Marketing – AI selects the most relevant content to include in an email and optimises the send time for each recipient.
  • Cross‑Channel Repurposing – A single long‑form blog post is automatically transformed into a series of short social media videos, an infographic, a podcast script and email snippets, all with consistent messaging and tone.

Experience you’ll bring

• Previous experience in SEO and content marketing, preferably in a B2B finance or technology organisation or agency.
• Hands‑on proficiency with major SEO tools (e.g. Ahrefs, SEMrush, Moz) for keyword research, backlink analysis, and technical audits.
• A thorough understanding of AI principles and technology, including prompt‑engineering, LLMs and GEO.
• Experience with Content Marketing Systems (CMS), including updating and optimising on‑site content (WordPress).
• Strong analytical skills to interpret data from Google Analytics, Google Search Console and other platforms, deriving actionable insights.
• Ability to collaborate effectively with cross‑functional teams.
• Culturally adept and comfortable working across a geographically diverse workforce.
• Confident communicator to both external and internal customers, with strong relationship‑building skills.
• Ability to manage multiple tasks with little to moderate direction.
• Critical thinker and problem‑solver with good time‑management skills.
• Proactive team player who seeks to learn and share experiences with others.
• Ideally educated in marketing, communications, or a similar field.
• Experience with data visualisation platforms is a plus.
• Experience working in multiple European countries and handling translations.
• Language skills (English plus one or more of French, Dutch, German or Italian) both written and verbal would be highly desirable.
• Experience working with Google G Suite, Adobe Creative Cloud, and other digital marketing tools.

What’s next?

If you feel that you have the necessary skills to be our new AI Content Manager EMEA then please APPLY TODAY for immediate consideration.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Due to the volume of applications received, we cannot respond to each separately; shortlisted candidates will be contacted within one week of applications.

We do not accept speculative agency CVs. Any CV received by WEX will be treated as a gift and will not be eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by the Talent Acquisition team.