Overview

AI Content Strategist role at Gumtree.com (London, Flexible/Hybrid). You will lead the development of our editorial voice, drive innovation in product content, and embed UX writing principles across the user experience. You will harness AI tooling to streamline workflows, elevate content quality, and unlock new creative possibilities. Working with product, design, and engineering teams, you will ensure every message is purposeful, inclusive, and user-focused.

If you are ready to influence the future of digital content and bring clarity, consistency, and creativity to every interaction, this is your opportunity to make it happen.

Location

London (Flexible/Hybrid)

About the Role

You’re a visionary who sees the potential of AI to transform content creation. You’ll lead scalable, intelligent content strategies that drive SEO, user engagement, and brand authority. You’ll collaborate across teams to embed AI into every stage of the content lifecycle—from ideation to publishing—while maintaining editorial excellence and a consistent brand voice.

You’ll design frameworks for AI-assisted content, automate workflows, and craft compelling copy that enhances user experience across Gumtree’s platform. Whether it’s long-form editorial, UX writing, or product content, you’ll ensure every word delivers value.

What’s in it for you?

• Lead innovation at the intersection of AI and content strategy in a high-impact role.
• Collaborate cross-functionally with Product, Design, and Marketing teams on exciting initiatives.
• Shape the voice of a household brand during a major transformation.
• Grow your career in a culture that champions experimentation, learning, and personal impact.

What We’re Looking For

• Proven experience in AI-aided content creation and strategy, with a strong portfolio across UX and editorial formats.
• Expertise in developing and executing content strategies across B2C digital platforms, marketplaces or similar.
• Hands-on experience with generative AI tools and automation platforms and keen interest in emerging technologies.
• Exceptional writing and editing skills with a keen eye for tone, clarity, and detail.
• Strategic thinker with strong analytical skills and data-driven decision-making to inform copy decisions and to optimize for user engagement.
• Comfortable collaborating with cross-functional teams and navigating technical environments.

About Us

Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy, sell, and trade. Our vision is to be the go-to marketplace for the home, making every transaction effortless and secure. We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying and selling is safer, simpler and more enjoyable for everyone. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age.

At Gumtree, we don’t just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting, authentic culture, with high performance and growth fuelled by teamwork and genuine connections. Join us and play a key role in shaping the future of Gumtree.

Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Internet Marketplace Platforms