We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands . With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

What’s the mission for this role?

At Pentland Brands, we’re on a journey to harness the power of AI to shape the future of our iconic brands. As an AI Transformation coordinator, you’ll be right at the heart of this adventure. You’ll support real-world AI projects, work across teams, and help us unlock smarter ways of leveraging the power of AI.

This is a hands-on opportunity to build your skills in project coordination, problem-solving, communication, and innovation — all while helping to bring AI to life inside a global business.

What does this role do?

As our AI Transformation Coordinator, you will be responsible for:

Business & Project Support

• Help research and shape ideas for AI use cases across the business.
• Assist in gathering and summarising insights from teams to understand their needs.
• Contribute to documenting project goals, outcomes, and success measures.

AI Governance & Tracking

• Project Coordination
• Join and help run team meetings, project check-ins and workshops.
• Take notes, follow up on actions, and make sure things stay on track.
• Work with stakeholders across the business — from product and marketing to supply chain and HR.

Change & Communication

• Help plan and deliver internal AI enablement activities — from lunch & learns to onboarding guides.
• Collect and summarise feedback from colleagues to understand what’s working and what’s not.
• Support storytelling and internal comms that inspire teams to get involved with AI.

What You’ll Gain

• Experience working inside a dynamic, purpose-led brand group
• Exposure to real-world AI transformation projects and business challenges
• Skills in project management, analysis, and stakeholder engagement
• Confidence navigating cross-functional teams and communicating with impact
• Mentorship and coaching from senior leaders in our AI and transformation team

What do I bring to the role?

• You’re curious, organised, and love solving problems
• You have great communication skills and enjoy working with people
• You have a keen interest and experience with AI and Gen AI. Or you’re studying (or recently graduated) with an interest in Business, Data, Technology or other similar topics.
• You’re comfortable with ambiguity and excited to learn on the job
• Experience with tools like Chat GPT, Co-Pilot, Excel, PowerPoint, or Monday.com is a bonus — but not essential

What's in it for me?

• 25 Days Holiday:Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts:Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits:Generous enhanced parental leave policies
• Health Perks:Choose from a variety of health-related perks including, gym and fitness discounts, and eye care.
• Travel Perks:Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working:We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join ourCharity, D&I and Sustainabilityemployee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.