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About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is a fantastic opportunity to join the team as an analytics & insights manager.

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at EssenceMediacom Scotland. You will be Supporting analyses for campaigns and helping the development of new analytical tools.

3 best things about the job:

• Take ownership of revealing new, and better, insights about our clients’ audiences, media and investments in-campaign and post-campaign analysis
• Quantify the impact of media on business outcomes and hypothesis and collaborate around how to make media more effective at delivering growth
• Understand and strategize around the connectivity of marketing technology across demand-side platforms (DSPs), analytics, ad server, cloud and CRM.

Measures of success

In three months, you would have:

• Demonstrated knowledge of how to apply analytics & insights products/functions/features
• An understanding of analytics & insights role in delivering growth for clients and how it enables other parts of the planning & buying functions
• Worked on a client account, demonstrating your understanding of their business objectives

In six months, you would have:

• Collaborated with other Disciplines to develop a holistic media campaign
• Delivered in-campaign analytics for a media plan and provided post-campaign analysis to a client
• Received positive feedback from a client on your insightful findings

In 12 months, you would have:

• Developed a reputation of expertise within the agency for analytics & insight
• On-boarded analytics & insight discipline into our key client accounts
• Begin educating our people on how to get more from analytics & insight
• Played an active role on a new business pitch

Responsibilities of the role

• Take ownership of measurement for designated clients/projects
• Collaborate with account teams to identify opportunities where our analytics offering can add value
• Understand on ad technology and the inter-connecting relationships of how data is shared across DSP, Ad Server, Analytics & CRM.
• Gain an understanding of marketing plans and their objectives to be able to assist with comprehensive measurement and test & learn plans
• Develop analytical techniques to analyse results from experiments/studies/observations
• Explore methods/techniques for solving business problems given the data available (1st to 3rd-party)
• Help internal and external clients understand the capability and limitations of methods used
• Develop and present compelling and innovative presentations

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Presentation skills, communicating charts/graphs in straightforward terms
• Collaboration with colleagues and teams
• Allyship and to look out for one-another
• Proficiency with analytical platforms (Google, mostly)
• Foundational in systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
• Have some understanding of communications and media, and their objectives
• Strong analytical skills - ability to analyse raw data, find insights, and provide actionable strategic recommendations
• Ability to manage someone effectively to bring out the best in their skillsets, motivating them to succeed, and keeping their focus
• Strong work ethic, with ability to manage multiple projects and people to meet deadlines and deliver results

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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