Area Sales Manager
Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle

The Job:
An established and respected supplier of groundscare and turf management equipment is looking to appoint an experienced Area Sales Manager to cover a well-developed territory in the North West of England. Selling into the amenity and turf care sectors, this hybrid role offers a mix of field-based sales visits and occasional depot-based work.

Key responsibilities include:

- Managing and expanding sales across a strong and loyal customer base
- Selling into golf courses, football clubs, councils, landscapers, contractors, private estates, and schools
- Conducting on-site machinery demonstrations and supporting equipment trials
- Identifying opportunities for upselling and cross-selling across the full machinery range
- Maintaining accurate CRM records and sales performance reports
- Representing the company at relevant trade shows, exhibitions, and industry events

The Company:
A trusted name in the groundscare and turfcare industry, this business supplies leading machinery brands and has a long-standing reputation for technical support and customer service. Their North West operation is well established, and they provide their team with the tools, training, and support to succeed in a highly consultative sales environment.

The Candidate:

- Proven sales experience in groundscare, turfcare, amenity, agricultural, or machinery sectors
- Excellent communication skills and a consultative sales approach
- Strong relationship-building ability with new and existing clients
- Self-motivated, commercially driven, and able to manage a field-based schedule
- Knowledge of turf management, professional grounds maintenance, or machinery is highly advantageous
- Full UK driving licence essential

The Package

- £40,000 – £60,000 OTE, depending on experience and performance
- Company vehicle provided
- Hybrid working – flexible field-based role with depot support
- Ongoing technical and product training
- Supportive team environment within a customer-focused and growing business
- Long-term career development opportunities


Please email your CV to Chris Brown, Senior Delivery Recruitment Consultant, CBrown@agriRS.co.uk.

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