Area Sales Manager - Homebased / Field Sales – Central London

Up to £37,000 + great bonus, company car & home-based contract

At Brakes, we have ambitious growth plans. If you are currently working in Field Sales or have the talent to match your ambition to thrive in the leading Food Service sales force, and are passionate about building a career in sales, we offer a fantastic opportunity for an Area Sales Manager to join our Independent Sales Team.

Key Accountabilities

• Build and leverage strong customer relationships through a genuine interest in the independent sector.
• Grow and retain customers, delivering profitable volume growth against targets.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Monitor competitor activity and proposals, ensuring you provide the best local solutions to your customers.
• Collaborate proactively with the Business Development Manager to understand new customer needs and ensure a smooth handover.
• Represent Brakes as a brand ambassador in your local market.

You should be highly service-oriented, placing the customer at the center of everything you do, and providing optimal solutions to support and grow their business. A tenacious and resilient self-starter, you will have a drive to succeed and a track record of meeting targets. You will be motivated to develop yourself continuously, leveraging a range of learning and development programs, with opportunities to progress into various commercial roles.

Confidence with our modernization initiatives and new technology adoption (experience with Salesforce is advantageous but not essential) is important to enhance customer experience and performance.

We offer a competitive base salary, uncapped bonus potential, a home-based contract, company car, options to purchase additional holidays, and access to award-winning products at near-cost prices.

We value diversity and are committed to creating an inclusive workplace. We want you to bring your whole self to work and help define our culture. #BelongAtBrakes

Why Brakes? Our purpose is to connect the world to share food and care for one another. Our commitment to ethical sourcing, sustainability, and quality products supports your success.

Additional Information

At Brakes, everyone is welcome. We focus on your potential and unique talents, fostering a diverse and inclusive culture where everyone has a voice and equal opportunities. We are dedicated to supporting you throughout the recruitment process and beyond. If you require adjustments, contact our resourcing team.

About Brakes

As the UK’s largest foodservice supplier, Brakes delivers high-quality fresh and frozen foods daily from our distribution centers to pubs, restaurants, schools, care homes, and hospitals. Our 8,000-strong team is proud to be part of this vital service, and we are growing!