Join to apply for the Area Sales Manager role at JLA Group. JLA is a mission critical infrastructure solutions business offering services such as Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning.

JLA provides end‑to‑end, on‑premise machine supply and breakdown services under the name Total Care, supported by a world‑class Sales & Marketing engine and efficient on‑site operations.

Benefits

Our extensive benefits package includes: 25 days annual leave + bank holidays, flexible working, enhanced family leave, free onsite gym, cycle‑to‑work scheme, eye care vouchers, company pension, life assurance, sick pay, free office parking, dedicated employee assistance programme, 24/7 wellness & mental health support, up to 8 counselling sessions, and referral bonus up to £1,000.

Role Overview

You will drive commercial growth for the SME division across laundry and catering offerings, reporting to the Regional Sales Manager. Responsibilities include expanding JLA’s footprint within existing accounts and acquiring new customers across industry sectors. The role is field based in the postcode areas AL, WD, EN, HA, with company car.

Key Tasks

• Deliver against the sales strategy set for the SME team.
• Focus on winning new customers and developing and retaining existing accounts.
• Lead effective lead management and conversion.
• Increase growth potential in existing accounts and acquire new clients.
• Build and drive key customer relationships with account managers.
• Support strategic projects to improve sales team efficiency and SME base expansion.
• Drive value through recurring revenue plans and cross‑sell products.
• Understand target markets and market strategies to attract clients.
• Deliver presentations to secure new business.
• Keep up to date with industry developments and competitors.
• Set pricing structure in line with JLA strategy and obtain senior approval.

Service Delivery

• Understand service delivery excellence.
• Lead customer service culture and ensure high standards.
• Collaborate with Operations to deliver sales and service SLAs.

Managing Risk

• Be aware of operational and regulatory risks.
• Report risks to line manager.

Managing Health & Safety

• Deliver role within compliance framework.

Criteria

Knowledge and Skills

• Proven track record in solutions sales.
• Experience dealing with multisite and larger organisations with a consultative approach.
• Strong communicator for varied client types.
• Understanding of install and service marketplace.

Experience

• Successful track record delivering ambitious growth plans.
• Experience in longer sales cycles.
• Negotiation and presentation skills.
• Experience dealing with SME decision makers.
• Track record selling products using financial justification.
• Experience leading a sales team.
• Product, competition and positioning understanding.

Personal Qualities

• Performance driven with focus on revenue growth.
• Resilient, able to operate in fast‑paced environment.
• Action oriented, down‑to‑earth, energetic, pragmatic.
• Home based – self‑managed, clear strategy plans.
• Consummate sales professional and ambassador for JLA brand.

Qualifications

Full UK diving license (required for UK travel).

Employment Details

Seniority level: Mid‑Senior level | Employment type: Full‑time | Industries: Marketing Services

Referrals increase your chances of interviewing at JLA Group by 2x.

Get notified about new Area Sales Manager jobs in Harrow, England, United Kingdom.