Company Description

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely

We’re looking for an Assistant Brand Manager to join our corporate marketing team at McDonald’s UK & Ireland and help shape the future of how we bring campaigns to life.

You’ll be part of our Calendar Planning function, supporting the coordination and delivery of marketing activity across the year. This brand new role is essential in embedding agile ways of working, bringing momentum, structure and visibility across our campaign landscape.

What You’ll Be Doing

• Coordinate cross functional campaign delivery using agile tools and routines
• Lead project routines like sprint planning, stand ups, retrospectives, and progress updates
• Maintain and update timelines, documentation, and tracking tools across the marketing calendar
• Partner with brand leads and stakeholders to keep projects aligned, on time, and on brief
• Champion our “One McDonald’s One Way” process across all marketing workstreams
• Facilitate meetings and check-ins with internal teams, agency partners, and global colleagues
• Proactively flag risks and blockers, ensuring nothing slips through the cracks
• Report on milestones and progress regularly to keep teams focused and informed
• Support the smooth execution of launches and campaign deployments

What You’ll Need

• Understanding of marketing foundations and entire campaign launch process across different channels (e.g. brand campaigns, CRM, Media, Digital) in agile ways of working
• Solid experience in project coordination or campaign delivery
• Understanding of agile tools and basic routines (or the curiosity to learn quickly!)
• Strong attention to detail and comfort in fast-paced environments
• Excellent communication skills and confidence in managing multiple stakeholders
• A collaborative spirit with a solutions-first mindset
• Proficiency with Microsoft Word, Excel, PowerPoint and project tracking tools

What You’ll Get:

• Competitive salary, bonus and cash allowance
• Hybrid working plus free lunch, gym access and industry-leading benefits
• Access to world-class learning and development
• The opportunity to shape how marketing happens at one of the UK’s most loved brands

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

At McDonald’s we arePeople from allWalks ofLife...

People are at the heart of everything we do,and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. Wehave a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”

#LI-Hybrid