Associate Director/Director, Product Design

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Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Responsibilities

• Define and implement a cohesive design strategy that supports Choreograph’s business objectives and product vision.
• Set priorities for the product design team, ensuring alignment with the company’s roadmap and goals.
• Advocate for user-centred design across the organization, balancing business needs with usability and accessibility.
• Collaborate with senior leadership to align design efforts with technical, operational, and strategic requirements.
• Lead and manage a team of Associate Directors (Senior Designers), Managers (Designers), and Senior Associates (Junior Designers).
• Provide mentorship and guidance to team members, fostering their professional growth and ensuring high-quality design outcomes.
• Oversee resource allocation across design projects, ensuring the team operates efficiently and delivers on time.
• Promote a culture of collaboration, creativity, and continuous improvement within the design team.
• Partner closely with product managers, engineers, and business leaders to ensure alignment between design, product, and technical requirements.
• Represent the product design team in senior leadership meetings, contributing to the overall product vision and strategy.
• Act as a key design advocate, influencing decision-making at all levels and ensuring user needs are prioritized.
• Collaborate with the Product Design Research team to incorporate user insights into design strategies and decisions.
• Leverage analytics and behavioural data to identify opportunities for improvement and measure the impact of design changes.
• Promote a culture of experimentation, encouraging teams to use A/B testing and prototyping to validate new ideas.
• Define and track key design metrics (e.g., usability, accessibility, and user satisfaction) to evaluate the team’s impact.
• Foster an iterative design culture, ensuring products evolve based on user feedback and emerging opportunities.
• Stay up to date on industry trends and emerging design practices, ensuring Choreograph remains at the forefront of innovation.

Qualifications

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• 8–10+ years of experience in product or UX design, including leadership roles managing design teams. Familiarity with the media industry—particularly in areas such as insights, planning, activation, or analytics solutions—is a plus but not required.
• Proven experience leading large, cross-functional design initiatives and delivering impactful results.
• Strong UX/UI expertise, with a deep understanding of interaction design, information architecture, and accessibility principles.
• Proficiency in design tools such as Figma, Sketch, or Adobe XD, with experience in design systems.
• Excellent communication and storytelling skills, with the ability to influence stakeholders and articulate design strategies.
• A collaborative mindset, with experience navigating complex, matrixed organizations.
• A track record of fostering team growth and building a strong design culture.
• Familiarity with data-driven design processes, including the use of user research and analytics to inform decisions.
• Experience working in agile environments, with a focus on iterative design and rapid prototyping.

Benefits

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This is a UK-based role and requires individuals to have the right to work in this location.

Privacy Notice: https://www.wppmedia.com/pages/privacy-policy

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Employment details

• Full-time

Job function

• Product Management and Marketing

Industries

• Advertising Services, Marketing Services, and Technology, Information and Internet