Associate Manager, Brand Activation - Spontex

Location: Manchester area (Cheadle). Reports to: Senior Marketing Manager. Contract type: Permanent.

As an Associate Manager, Brand Activation, you will drive consumer engagement and market presence for brands Spontex, Sistema, and Contigo across the UK & Ireland. You will blend brand activation, trade marketing, and account strategy to deliver growth across channels. You will plan and execute integrated brand and customer marketing activities, managing both in-store and online activation, and support key product launches.

Your Key Responsibilities

• Marketing Activation & Brand Plans: executing annual brand plans for key campaigns, leading market activation efforts including tracking and performance optimization, managing relationships with creative and media agencies from briefing to execution, and developing promotional materials that align with brand guidelines.
• Account & Channel Support: creating tailored customer marketing plans across various accounts, driving media and retailer activations in line with promotional calendars and Joint Business Plans, collaborating with sales teams on product mix and promotional strategies, and supporting both in-store and digital activations while evaluating their performance.
• New Product Launches: ensuring high-quality local execution of new product launches, adapting regional marketing toolkits to suit UK and Ireland needs, and implementing merchandising and activation tactics to maximize product awareness and conversion.
• Brand Stewardship & Growth: consistent activation of brand activities in line with identity and vision, partnering with regional marketing teams on innovation and launch strategies, using shopper and POS data to refine brand plans, and tracking brand metrics to support growth objectives.
• Public Relations & Partnerships: supporting PR planning and influencer collaborations with agencies, providing product and brand insights to enhance storytelling, and managing ad hoc requests such as samples, photoshoots, and press events.
• Competitor Insights: conducting regular tracking of competitor activities including product launches and marketing strategies, and sharing insights to inform internal brand and account planning.
• Budget & Project Management: supporting budget planning and monthly financial tracking, managing purchase orders to ensure accurate spending, and overseeing project timelines, deliverables, and approval processes.

What You'll Need

• University degree in Marketing, Business, or related field
• Demonstrated experience in channel marketing, brand activation, trade marketing, or brand management in a consumer goods sector
• Strong understanding of shopper/consumer behaviour and multi-channel retail environments (in-store and online)
• Proven track record of executing marketing plans, managing accounts, and delivering measurable results
• Proficiency in MS Excel, PowerPoint, SharePoint; experience with syndicated data (e.g., Nielsen, Circana)
• Willingness to travel domestically 10-20% of the time

Your advantage

• Strong commercial acumen with ability to connect data to activation opportunities.
• Excellent project management, organisational, and communication skills.
• Ability to collaborate cross-functionally and influence at all levels.
• Creative thinker with analytical capability.

Join Us And Benefit From

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
• Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program - an opportunity to get a bonus
• Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell - paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

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