Overview

B2B Lead Generation Manager (London/Hybrid, UK) – Parking Network B.V.

We are looking for a dynamic, data-driven B2B Lead Generation Manager to lead ABM, paid lead generation, cold email campaigns, and landing page optimisation, leveraging automation and AI to build sharp, multi-channel strategies that engage, qualify, and nurture leads. You will work closely with our sales, product, and data teams to translate lead generation efforts into tangible results.

What You’ll Do

• Develop and execute lead generation strategies across ABM, paid channels, cold email, and landing pages.
• Manage campaigns end-to-end, from budgets and targeting to performance analysis.
• Continuously optimise landing pages to boost conversions.
• Use analytics to identify trends, refine tactics, and deliver actionable insights.
• Collaborate across teams to align lead generation with broader business goals.
• Harness AI tools to stay ahead in B2B lead generation.

What We’re Looking For

• 4+ years’ experience in lead generation or performance marketing.
• Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.
• Strong data analytics skills and proficiency with A/B testing.
• Entrepreneurial mindset, curious and proactive.
• Excellent prioritisation and collaboration skills.

Benefits

• Competitive salary
• Hybrid working – 3 days in our Stratford office
• 24 days annual leave (plus Birthday off!) – increasing after 3 years
• Enhanced maternity/paternity leave
• Gym membership (PureGym or discounted options)
• Cycle scheme & tech scheme
• Health cash plan & mental health support
• Pension via Nest
• Lifestyle savings via Vivup benefits platform

Locations: YPS, London, UK