Who we are

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people.

Today, we have over seventeen million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings.

From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

More about this Team and Project

As B2C Marketing Executive, you’ll play a key role in delivering Yoti’s consumer marketing strategy to drive adoption of Yoti Digital ID. You’ll help raise awareness of Digital ID as a fast, secure, and privacy-preserving way for people to prove their age and identity, with a particular focus on engaging audiences aged 18–25. This role combines creativity and execution – you’ll be hands-on in creating content for social media and other channels, while working closely with the Performance Marketing team to shape ad creative and campaign messaging.

We’re looking for a proactive marketer with strong storytelling skills and a passion for engaging consumers across TikTok, Instagram, and other platforms. This role is ideal for someone looking to step up into a position where they can take ownership of content and help influence campaigns for the UK’s leading Digital ID app.

Role Dimensions

• Reporting directly to the Chief Marketing Officer (CMO).
• Collaborating with the Performance Marketing, Communications, Design and Product teams.
• Hybrid working with a minimum of one day per week in the London office.

Your experience

Principal Responsibilities

• Create and publish engaging content (video, visual, and written) across Yoti’s social media channels to grow visibility and app downloads.
• Work closely with the Performance Marketing team to shape ad creative and messaging that resonates with key audiences.
• Generate ideas for campaigns, user stories, and social content, delivering them both in-house and via external creators.
• Monitor online conversations about age and identity verification to inform reactive and proactive content creation.
• Track and report on content and campaign performance, suggesting improvements for growth.
• Research consumer trends, competitor activity, and emerging platforms to ensure Yoti’s marketing stays fresh and relevant.
• Support broader marketing initiatives including activations, events, and PR activities.

Knowledge, Skills, Qualifications, and Experience

• 1–3 years’ experience in B2C marketing, social media management, or content creation.
• Proven ability to produce engaging content for social platforms, particularly TikTok and Instagram.
• Strong understanding of what drives engagement with younger audiences (Gen Z and Millennials).
• Good grasp of digital advertising and performance marketing principles.
• Excellent written and verbal communication skills with a flair for storytelling.
• Organised and able to manage multiple projects in a fast-paced environment.
• Comfortable using social media scheduling and analytics tools.
• Experience using AI tools (e.g., Canva, Veo3, ChatGPT) to increase efficiency.
• A proactive, results-driven mindset and a willingness to contribute ideas and solutions.

Nice to Have

• Experience working with influencers or creators.
• Understanding of privacy and digital identity issues.
• Familiarity with performance marketing metrics and reporting.

Interview Process

Stage 1 - Call with the talent acquisition team (30 minutes)

Stage 2 - Call with a team member (30 minutes)

Stage 3 - Task based assignment

Stage 4 - In person interview with the Marketing team

What’s in it for you?

• Flexible working
• Performance based discretionary annual bonus
• Share Options
• Internal Share Market
• Private Medical Insurance
• Life Insurance
• Pension
• Cycle to work scheme
• Electric Car Scheme
• 25 days holiday (plus bank holidays)
• 5 fully paid Selfie Days - for your own personal development, volunteering, charity events, etc
• Team and company activities, Social clubs.
• Continuous learning opportunities (Annual Training budgets, conferences etc)

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We’re looking for people who can adapt to a fast-paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems.

We believe in equal opportunities

It takes a diverse community of passionate, talented and committed people to build a simpler, more secure way of proving identity. We’re an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks andexperiences.

We are proud to be a Disability Confident employer and we’re committed to making our recruitment process as inclusive and accessible as possible.

If you have a disability or long-term condition and need any adjustments or support during the application or interview process, please let us know — we’ll do everything we can to support you and to enable you to bring your best self to our hiring process.

Pre-employment checks

If your application is successful please be aware that as part of our pre-employment checks:

• We will check your details against fraud prevention databases
• We will check identity; address match; PEPs and sanctions; bank validation, verification, fraud checks, negative data (CCJ, bankruptcy)
• If our investigations identify fraud or other criminal offences both when applying for a job and during your employment, we will record the details on the relevant fraud prevention databases. This information may be accessed from the UK and other countries and used by law enforcement agencies and other organisations to prevent fraud.
• Please contact peopleteam@Yoti.com to get information on which fraud prevention databases we use.

Talent Pool

If we consider that you might be suitable for other roles in the future, we will keep your details so we can contact you about these other roles. If you do not want us to keep your details for this purpose, please e-mail peopleteam@yoti.com or let us know at any stage of the recruitment process. For more information please read our Applicant Privacy Notice.