About Ruggable

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with a track record of high, profitable growth. We have a loyal customer base and a team that delivers results. We are venture-backed and own a patented washable rug design disrupting the home décor industry. Our mission is to empower customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary

Ruggable is on a mission to reinvent how people think about their homes, starting from the ground up. We believe design should be beautiful, functional, and washable. As we expand our global reach, we’re seeking a bold, strategic, and visionary Brand Director for Europe to champion our brand across the region.

As the European Brand Director, you’ll own the regional brand strategy and ensure Ruggable shows up consistently and meaningfully across European markets. Reporting to the European Marketing Director, you’ll adapt global brand positioning to local audiences, drive cultural relevance, and amplify our story across the region. This role requires a strategic leader with a global mindset and local expertise. You should balance brand storytelling with data-driven insights and work closely with the US brand team and regional partners in media, growth, creative, and product to deliver integrated campaigns that build long-term equity while fueling short-term growth. The role is London-based with a hybrid schedule (3 days per week in office).

What You’ll Do

• Lead and own Ruggable’s brand strategy in Europe, aligning with global positioning while adapting to local market needs.
• Build and deliver brand campaigns tailored to European audiences, in collaboration with US marketing and creative teams.
• Oversee PR, social, and influencer initiatives to activate culturally relevant storytelling and amplify presence in key European markets.
• Champion brand identity in Europe, ensuring visual and verbal expression stays true to the global brand while resonating locally.
• Leverage consumer, market, and cultural insights to shape brand initiatives and keep Ruggable at the forefront of conversation.
• Inspire and lead a European brand team, fostering collaboration with US counterparts.
• Monitor brand health and campaign performance, translating insights into continuous improvement and growth.

What You’ll Need to Have

Required:

• 8+ years of experience in brand marketing or brand strategy, ideally within a DTC or consumer lifestyle company.
• Ability to adapt a global brand for regional markets while maintaining brand integrity.
• Proven track record of leading integrated campaigns across multiple European countries.
• Strong collaboration skills with experience working across geographies, time zones, and cultures.
• A balance of creative vision and strategic, data-driven decision-making.
• Inspirational people leadership with proven ability to build, motivate, and scale high-performing teams.
• Deep passion for design, lifestyle, and shaping culture.
• Fluency in English required; additional European languages a plus.
• Understanding of European regional market dynamics and consumer nuances.

Preferred:

• Prior experience in a fast-paced startup or e-commerce company.
• Experience working across multiple European territories.

EEO Statement & Notices

Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail