Join to apply for the Brand Executive - Hybrid role at Imperial Brands PLC

Are you passionate about brand strategy, consumer insights, and driving commercial impact? Looking to excel your career within an inclusive, innovative global FMCG business supported by 25,000 employees?

We’re looking for a dynamic Brand Executive to join us at Imperial Brands in our UK&I team, supporting the development and execution of initiatives across our brand portfolio.

Working closely with Brand Managers and a wider team of Brand Executives, you’ll play a pivotal role in translating brand strategies into actionable plans, assets, and toolkits.

You’ll collaborate cross-functionally with Trade Marketing, Insights, Project Co‑ordinators, and external agencies to deliver initiatives that are insight-led, brand-consistent, and commercially effective.

Please note: This is a 2‑year fixed term contract position. Based at our Bristol Headquarters, you will work on a hybrid basis of 2 days per week in the office.

Principle Accountabilities

• Brand Strategy & Execution: Translate brand strategies into compelling guidelines and toolkits, analyse consumer insights to identify innovation and commercial opportunities. Support business case development and collaborate with creative agencies.
• Project Management & Alignment: Ensure timely delivery of brand assets and toolkits, contribute to innovation forums and governance processes. Align initiatives with project plans and commercial feasibility.
• Cross‑Functional Collaboration: Act as a key liaison across brand, comms, trade marketing, finance, and manufacturing.
• Integrated Brand Planning: Develop actionable brand plans aligned with trade and sales cycles. Set and monitor KPIs for brand and campaign performance.
• Insights & Consumer Knowledge: Leverage insights to shape brand strategies and post‑launch reviews. Recommend improvements based on performance analysis.
• External Collaboration: Partner with agencies to deliver marketing campaigns and D2C activity. Manage renewals and ensure brand consistency across markets.

Skills and Experience Required

• Experience in creative design and marketing.
• Experience in working on brand‑strategy‑led campaigns.
• FMCG brand/product experience in a fast‑paced environment.
• Creative and lateral thinking with strong strategic and analytical skills; experience of using customer and market insight to drive commercial gain.
• Highly collaborative, with excellent communication and presentation skills.
• Analytical skills and some strategic thinking to question and recommend brand strategies.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits, as well as inspiring places to work and collaborate with purpose. Here at Imperial you will have the opportunity to grow and learn, innovate at pace and be part of our purpose to forge a path to a healthier future for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs and neuro‑divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award‑winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never request or require payment as part of any recruitment process.