Overview

Join to apply for the Brand Marketing Manager role at PureGym.

The PureGym Way
PureGym is the No.1 Gym Operator in the UK, and the 4th largest worldwide. With 600+ gyms and over 2 million members across the UK, Europe and the US, we are the gym where everybody is welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a top institute employer, reflecting our commitment to excellence in employee experience and workplace culture.

We Offer

• Free nationwide gym membership for you + 1
• A truly flexible working culture
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Leeds (2 days in the office normally Mondays and Thursdays)
Type: Full Time
Contract type: 12-month fixed term contract covering parental leave
Application: Closing date Monday 20th October

We are looking for a Brand Marketing Manager to join our Marketing Division. This role drives greater brand love for PureGym by creating impactful brand moments throughout the year and amplifying them through ATL media and strategic partnerships, including our headline charity partnership with the British Heart Foundation.

Key Responsibilities

• Lead Brand Marketing for PureGym UK: Own brand marketing and campaign activity, supported by the Senior Brand Marketing Manager.
• Campaign Delivery: Manage the yearly campaign calendar, planning and executing national acquisition campaigns and brand marketing initiatives.
• Media Planning: Be the lead contact with our media agency to plan and optimise ATL media campaigns, with performance reporting.
• Cross-Functional Collaboration: Partner with Social & Content, Design, Local Marketing, CRM, and Digital teams for insight-driven execution.
• Agency Collaboration: Work with production and creative agencies to craft engaging communications and creative deliverables.
• Brand Partnerships: Oversee management of brand partnerships including The British Heart Foundation and other partners and sponsorships.
• Competitor & Industry Insights: Monitor trends, providing quarterly reports and insights during key campaigns.

The Person

We’re looking for at least four years’ experience in Brand Marketing, with proven ability to brief and execute plans, including ATL activity. You should be confident briefing media agencies, passionate about brand, and eager to bring creative ideas and disrupt the usual approach.

• Are incredibly organised and can manage campaigns from start to finish across all channel touchpoints.
• Have exceptional communication skills, collaborating with designers, third-party suppliers and the broader marketing team.
• Stay up to date with marketing trends and propose creative, tactical ways to engage audiences through effective channel activity.
• Are a self-starter who can work independently and take initiative.

Additional Information

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive workplace. We welcome applicants from all backgrounds and are committed to ensuring our colleagues reflect the diversity of the nation and our gym members.

Join us on our mission to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.

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