Overview

Brand Marketing Manager

Hybrid

If you live and breathe marketing, we need to talk. We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award-winning, independent events business, curating cutting edge, leading B2B conferences for a truly global audience.

Responsibilities

• Join a dynamic and fast-paced environment and generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
• Develop and implement the marketing campaigns for a number of live events.
• Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience.
• Be the driver of change in the team and forge the way to a brand-led marketing strategy.
• Stay up-to-date with the latest digital technologies and marketing trends. Demonstrate excellent communication skills and express messages creatively.
• Lead by example within the marketing team and demonstrate success through campaigns, ideas and a positive attitude.

Qualifications

• BSc/BA/MS degree essential – outstanding academic background.
• Proven experience as a Marketing Manager, Senior Marketing Executive or similar role, ideally within B2B events.
• Proven experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis and statistics methods.
• Demonstrable experience in marketing with the potential and attitude to learn.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM, marketing automation).
• Results-driven with proven leadership skills.
• Excellent understanding of the full marketing mix; highly creative with the ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.