Overview

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission

In this hands-on role, you’ll work closely with the global marketing team to ensure brand alignment while adapting messaging and campaigns for the local market. Partnering with our PR agency and internal stakeholders, you’ll oversee brand campaigns, media relations, and social media efforts that increase awareness, build trust, and drive engagement across all touchpoints.

What’s In It For Me?

A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package including:

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Allowance for professional development books, E-books, podcasts
• Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Flexible, Hybrid Working:

Collaboration, connection as a team, and strong internal stakeholder relationships are part of the “RG Magic” that makes our culture thrive. Our Marketing team works from our Dean Street office two days per week.

Responsibilities

• Own and evolve the UK brand strategy, ensuring it reflects local market nuances while staying true to global guidelines
• Collaborate closely with the global marketing team to align on brand architecture, messaging frameworks, and creative direction
• Manage local brand campaigns and activations, working with agencies to deliver engaging and consistent content across a relevant media mix
• Act as a brand guardian, ensuring all UK communications reflect our tone, values and visual identity
• Develop and maintain strong relationships across internal teams to embed brand consistency in all marketing and client-facing materials
• Lead annual brand research, diagnosis and tracking efforts to measure brand health, understand audience perceptions, and inform the ongoing evolution of brand messaging and campaigns
• Partner with our PR agency to develop and implement UK media and communications strategies that enhance brand awareness and credibility
• Support the creation of press releases, media pitches, thought leadership content and executive profiles in collaboration with the agency
• Collaborate with Leadership, spokespeople and other stakeholders to identify and maximise PR opportunities
• Design and execute influencer marketing strategies, building authentic partnerships that amplify brand storytelling and drive engagement across key audiences
• Develop the review sites strategy (e.g. Trustpilot), including monitoring and responding to customer feedback
• Work in partnership with the global design and social media team members, ensuring alignment with brand strategy and timely delivery of content

Qualifications

• Proven experience in brand management within a B2B environment, ideally in SaaS, tech or professional services
• Strong understanding of brand strategy, positioning and visual identity, with a focus on balancing global consistency and local relevance
• Experience working collaboratively with global marketing teams and external agencies to deliver high-quality brand and communications outputs
• Practical knowledge of PR and media relations, with experience working alongside PR agencies or managing media activity
• Excellent written and verbal communication skills with a flair for storytelling and translating complex ideas into clear messages
• Highly organised with strong project management capabilities, able to juggle multiple priorities and deadlines
• A proactive, hands-on approach and a collaborative style that fosters cross-functional teamwork

The Interview Process

• Telephone call with a member of the Talent Acquisition Team
• First stage interview with the UK Marketing Director and the Senior Demand Generation Manager
• Final stage interview and assessment review with the UK Marketing Director and the Senior Customer Marketing Manager

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you. We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.

Third Floor, 1 Dean Street
London W1D 3RB
United Kingdom

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