Overview

The Consumer Campaign Lead (consumer – retail & gaming), will drive the development and execution of direct-to-consumer marketing campaigns across EMEA, with a strong focus on gaming, AI PCs, and enthusiast product portfolios. This role is responsible for delivering integrated, multi-channel campaigns that increase brand awareness, drive product preference, and generate demand across diverse markets.

Working closely with internal teams, retail partners, and external agencies, the Consumer Campaign Lead ensures campaigns are locally relevant, culturally resonant, and consistently executed. This is an exciting opportunity to shape how consumers experience cutting-edge products, elevate brand presence in competitive markets, and deliver campaigns that leave a lasting impression across the retail, gaming and technology landscape.

This is a hybrid role which for us means a mix of working from home and our office in Farringdon, London.

Key Responsibilities

1. Campaign Strategy & Execution
   • Lead development and execution of direct-to-consumer marketing campaigns across EMEA markets.
   • Collaborate with planning and creative teams to build integrated campaign strategies tailored to regional and country-level requirements.
   • Manage multi-channel activations including offline/online media, social media, influencer partnerships, sponsorships, and events.
   • Adapt and articulate product positioning and messaging for local audiences and cultural nuances.
   • Work with internal teams to align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact.
2. Stakeholder Management & Partnerships
   • Collaborate with internal stakeholders (sales, product, regional leads) and external partners (OEMs, ODMs, retailers, agencies).
   • Support co-marketing initiatives with retail and channel partners, amplifying direct-to-consumer plans.
   • Drive alignment across teams, budgets, and timelines to deliver seamless execution.
3. Market Intelligence & Performance
   • Work with planning to analyse consumer behaviour, market trends, and competitor activity to identify growth opportunities.
   • Maintain and optimise marketing reporting, tracking KPIs such as share of voice, brand preference, digital engagement, and demand contribution.
   • Report on campaign performance against pipeline influence and revenue attribution metrics.
   • Provide data-driven recommendations to improve campaign ROI and business impact.
   • Manage campaign budget allocations and financial tracking.
4. Special Focus Areas
   • Lead gaming-focused campaigns, including retail activations, sponsorships, and influencer-driven initiatives.
   • Partner with retail and channel sales teams to connect consumer campaigns with sell-through opportunities.
   • Coordinate participation in gaming trade shows, retail events, and industry activations.
   • Work with internal teams to provide product and market expertise to support channel and field marketing teams.
   • Manage agencies and ensure regional execution consistency.
5. Qualifications & Experience
   • Proven experience in consumer marketing campaign management, ideally within tech, gaming, or consumer electronics.
   • Strong background in multi-channel marketing and digital-first strategies.
   • Experience driving both brand awareness and measurable demand/revenue impact.
   • Ability to adapt campaigns for regional/local market requirements across EMEA.
   • Hands-on experience with budget management, agency oversight, and media activations.
   • Knowledge of gaming, PC hardware, or enthusiast markets preferred.

Ideal Backgrounds

• Consumer Campaign Manager, Retail Marketing Lead, or Brand Manager in gaming, PC, tech, or consumer electronics.
• Experience delivering integrated consumer campaigns with measurable commercial outcomes.
• Exposure to gaming-focused initiatives, retail co-marketing, and influencer/media-driven activations.

What we give…

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Minimum 25 days holiday
• Volunteer Days
• Family Friendly and Flexible Hybrid working policies
• Attractive Pension and Financial well being support and resources
• Private Healthcare and Mental Wellbeing support
• Employee Assistance Programme
• Career Development and Counselling

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

Who are TMW Unlimited?

TMW Unlimited is a leading integrated creative agency, based across London and Bristol. TMW has been around for over 30 years with a strong heritage in building long-term relationships with our clients.

We create Ideas That Move People

We deliver disruptive creativity, that is truly integrated and informed by a deeper understanding of human decision making and behaviour.

We inspire creative ideas that connect across the end-to-end customer journey – from brand building and ATL advertising to social, digital, CRM, experiential and local activations – all with the goal of successfully changing people’s behaviours.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

We are an Equal Opportunities employer and welcome applications from all sections of the community. As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf. If you would prefer us not to store your details or contact you please let us know.