Overview

To lead the implement the Marketing Strategy through the development and delivery of on and offline communications campaigns and initiatives.

Responsibilities

• Developing and leading a strategic approach to communications and digital engagement activity, in collaboration with colleagues across the business.
• Drive a programme of corporate communications in line with strategic and corporate planning. To act as a Brand Guardian for reputational management for all corporate and destination brands identifying mechanisms for influencing stakeholders.
• Support Marketing through the development of consumer facing content and communications plans as part of multichannel campaigns to support revenue driving opportunities across admissions, promotions, commercial and fundraising activities.
• To drive the delivery of a digital engagement strategy that both supports marketing and communication campaign objects but also develops digital platforms as destinations for rich content experiences.

Profile / Qualifications

• Managing and improving the brand communications function in a complex organisation including high level management of reputational risk in collaboration with senior stakeholders.
• Experience of supporting multi-channel campaigns for diverse audiences with consumer communications activity.
• Experience of leading and managing a team and ability to motivate a team when dealing with changing demands and with tight deadlines.
• Track record of improving KPI's including brand reputation measurement, audience engagement and reach, and influence and conversion.
• Experience of managing and influencing others at all levels, particularly around complex issues.
• Working in complex stakeholder environments.
• Budget management.

Benefits / Offer

• Competitive salary up to £53,430
• Excellent benefits
• Hybrid working