With the Women's Rugby World Cup taking place here in England this year, it's an incredibly exciting time to join the RFU and working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations.

Job Title : Community Game Communications Lead

Department : Communications

Reports to : Executive Director, Corporate Affairs

Direct report(s) : Senior Communications Manager – Community & W&G Communications Manager

Salary Banding : £75,000 per annum

Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home

Employment Type : Permanent

Working Hours : This is a full-time role, covering 35 hours per week

The Role:

This is an exciting time to join the RFU communications team, which is seeking to become more visible, more transparent and engage more widely and innovatively with its large range of stakeholders.

We are looking for a strategic leader to drive engagement and communications with the community and grassroots game.

Key Responsibilities:

• Develop and deliver a national community engagement strategy aligned with the RFU’s strategic goals.
• Lead communications for the community game, including creating campaigns, messaging, and content that resonates with diverse stakeholders and promotes inclusivity, growth, and participation.
• Act as a key liaison with the grassroots rugby community, gathering feedback, listening to concerns, and ensuring community voices inform policy and decision-making.
• Work across relevant RFU teams to oversee multi-channel communication plans.
• Collaborate with internal departments to ensure consistent and effective engagement across all levels of the game.
• Help to coordinate national events, roadshows, and forums to connect with clubs, CBs, and volunteers.
• Manage crisis and issue communications for the community game.
• Monitor and report on engagement effectiveness, providing insights and recommendations to improve community relationships and communication outcomes.

Qualifications, Skills & Experience:

• Proven experience in developing and delivering communications strategies across multiple channels.
• Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
• Demonstrated ability to build trusted relationships with a wide range of internal and external stakeholders.
• Experience managing or working in cross-functional teams, with the ability to influence without direct authority.
• Proven ability to lead consultations, town halls, or forums, and act as a credible voice for an organisation.

We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to creating a diverse and inclusive workforce and encourage applications from underrepresented groups.