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Content & CRM Lead – Wellness Tech – Up to £55,000 + Bonus – Hybrid (London)

Our client, a fast-growing wellness tech company, develops world class health apps and is looking for a Content & CRM Lead to take full ownership of their CRM and content strategy and delivery. This hybrid role, based in Shoreditch (3 days on site), is ideal for someone who wants to build and run high impact CRM campaigns with engaging content that drive user engagement, retention and growth.

The company culture is friendly, welcoming and collaborative. It’s a close-knit team where people support each other and take pride in their meaningful work.

As Content and CRM Lead, you’ll manage the end to end process for all CRM activity from planning and building campaigns to testing, performance tracking and ongoing optimisation. You'll focus on email, push notifications and in-app messaging, ensuring every touchpoint supports the user journey and lifecycle goals. Creative writing ability is a must as you will be managing the content calendar, segmenting audiences, setting up A/B tests and working with data to refine campaigns. You’ll also lead on platform setup and improvements, helping shape how CRM is used across the business. You’ll have space to bring your own ideas and play a key role in shaping how the company communicates with users at every stage of their journey.

We’re looking for someone with at least 3 years’ experience working in CRM or lifecycle marketing within app platforms with strong content writing abilty. You’ll need hands on experience using CRM and email platforms, a solid understanding of audience segmentation and a confident approach to A/B testing and performance analysis. An interest in wellness and health are also important.

If you are currently working in CRM, Content Management or email marketing across apps and arelooking for a new challenge in an innovative and fast paced sector, apply with your CV today.

To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.

We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.

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