Content Marketing Director

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Overview

As our Content Marketing Director, you will lead the creation and execution of content strategies that drive demand for our in-market sales teams. This position involves crafting engaging stories about new trends such as CTV, retail media, and targeting based on AI technology. You’ll translate technical solutions into clear, market-relevant stories that resonate locally, working closely with Marketing, Sales and regional leaders.

What You’ll Achieve

• Lead the International content marketing strategy across channels (web, social, email) to drive greater awareness of and demand for our solutions.
• Create compelling content assets (blogs, reports, case studies, videos) that generate demand and support pipeline growth.
• Partner with demand generation teams and external agencies to devise campaign messaging and content that fuels lead acquisition.
• Coordinate with sales and district teams to secure a harmonized calendar of pertinent and impactful content.
• Deliver robust messaging frameworks and sales enablement materials that support our sales teams and resonate with our target buyers.
• Collaborate with regional teams to adapt messaging for international markets. Defining clear positioning tailored to brand marketers.
• Position the company as an industry leader through authoritative content and identifying trends and insights that inform core content themes and topics.
• Optimize content for SEO and conversion across digital platforms.
• Deliver reporting to analyze content engagement and lead attribution to demonstrate value and refine future content strategy.

Who You Are

What you’ll bring with you:

• Validated experience in content marketing or communications preferably within ad tech, mar tech or digital media.
• Shown success in developing compelling content that drives engagement.
• Experience working with international markets and adapting strategies for regional relevance.
• Exceptional storytelling, messaging and positioning skills, you can articulate complex technology in a clear, compelling way.
• Strong cross-functional collaboration with a track record of building trust and alignment across sales and marketing teams.

Why you might stand out from other talent:

• Understanding of retail media and / or the digital advertising ecosystem
• Experience launching new ad tech or martech products across multiple markets
• Background in media buying or advertising technology solutions serving both enterprise brands and agency partners

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers.

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City. As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

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