Overview We are Kernel, solving enterprise AI’s garbage-in, garbage-out problem at the source. RevOps teams often struggle to correct CRM data that AI and reps need for decision-making. We are growing quickly and collaborate with leading RevOps teams. We are a team of second-time founders, having raised $15mm+ from top VCs and revenue leaders at OpenAI, Slack, Snowflake, and MongoDB. Role Content Marketing Lead – report directly to the Founder and work closely with the Marketing Lead to own Kernel's creative content strategy and execution. Build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space. Bring a deep passion for creative storytelling and multimedia production, with a willingness to contribute to building a rapidly growing startup. As part of this role, you will: be the engine for Kernel's brand, crafting content that resonates with target buyers while blending education and entertainment.

Work directly with the CEO on building a founder-led brand by creating content that builds authority on key subjects. Bring technical expertise across multimedia content production, with a primary focus on social-first video. Graphic design is a bonus. Collaborate cross-functionally with leadership, product, and sales. Manage a content calendar and contribute new ideas to differentiate Kernel's positioning in the market. Manage and develop a podcast series working with external stakeholders and Kernel’s leadership.

Responsibilities

Content Creation & Production: Drive Kernel's podcast series forward, including planning, creative direction, recording, and editing of episodes (in-person and remote). Video Content Leadership: Film founder brand content, collaborate with CEO/leadership to create high-quality video content, and edit for multi-channel campaigns. Brand Strategy Support: Own content performance metrics and iterate based on engagement and conversion data. Content Calendar Management: Own the content calendar to ensure consistent output while maintaining quality. Cross-functional Collaboration: Work with Sales and Product to support the full customer journey from awareness to conversion. Content Distribution: Optimize content for platforms (LinkedIn, Twitter, YouTube, etc.) and adapt to each channel’s nuances. Brand Voice Development: Help establish Kernel's distinctive voice in the AI and RevOps space.

Your Profile

Strong creative vision for compelling B2B tech content in a noisy market. Deep understanding of the social-first content landscape, especially LinkedIn and video platforms. Proven experience in multimedia content production with a track record of high-performing video and audio content. Ability to both create and manage content; this role is not purely operational. Experience in B2B marketing campaigns and understanding how creative content drives business outcomes. Exceptional storytelling skills to translate complex technical concepts into engaging content. Ability to analyze content performance metrics and data to inform creative decisions.

Requirements

Worked in a startup environment before. Proficiency with multimedia content production. Strong collaboration skills with external stakeholders. Experience in B2B content marketing. A history of connecting content to ambitious commercial outcomes.

Nice to Have

Experience in the AI/SaaS/RevOps space. Animation and motion graphics skills. Graphic design skills with Canva, Figma, or similar. Video editing skills with CapCut, Adobe After Effects, or similar.

Hours and Location Hours can be long in a fast-growing company. You may need to create content for UK and US audiences across different time zones. Location requires a minimum of 4 days per week in the London office (Borough). Benefits

Direct collaboration with the founding team. Dinner when working past 6 pm. Holidays: 24 days plus bank holidays. Base salary: £60,000-£90,000 + significant equity. Equity: Option grant on employee-friendly terms. Ability to work abroad for 2 weeks a year. Fast-paced early-stage startup experience. Weekly 1:1s for growth.

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