Overview

the ideal candidate:

• 2+ years of copywriting experience (agency or in-house, ideally with FMCG, food, or retail brands)
• A portfolio that shows strong conceptual thinking and writing skills
• Comfortable flexing tone for different channels
• Obsessed with detail, grammar, and making every word earn its place
• Creative, curious, and collaborative
• A genuine love for food

About us

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…

D&I statement

itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.

Scope of the role

An exciting new role has opened for a motivated and talented creative copywriter to join the itsu [grocery] team. This role offers the exciting opportunity to be the voice of one of the fastest growing food brands in the UK. This hands-on role is perfect for

someone who loves food and brining ideas to life through words. As creative copywriter, you’ll work alongside the Brand Director and an inhouse

studio team to deliver best in class communications across online, on pack, social,

and advertising.

You’ll be responsible for best in class copy in multiple formats and across multiple channels, including:

Packaging & story telling:

• On pack “stories” detailing the provenance, quality, and usage of our products
• Working collaboratively with the brand director, design team and NPD team to create engaging names, flashes and sub copy for the front of our products
• Campaigns & Advertising
• All headlines and sub copy for retailer advertising [digital, POS and
• print]
• Working alongside the Brand Director and external agencies to create headlines for above the line advertising in the UK and Europe

Website:

• All marketing, descriptive copy and body copy on the grocery section of itsu.com

Social media:

• LinkedIn posts highlighting key brand moments
• Working collaboratively with the itsu social media manager to craft consistent Instagram captions

Tone of voice guardian:

• Work collaboratively with the brand director to create a itsu grocery copy brand book, shaping and explaining the TOV and storing key headlines and body copy for other teams to refer to

Internal comms

• Work with the HR team to craft consistent internal comms

What we offer

• Competitive salary
• Competitive bonus scheme
• 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
• Health insurance
• Company pension scheme
• Hybrid working (1 day wfh)
• Opportunity to work from abroad
• 50% employee discount in itsu shops
• Free itsu lunch
• Discounts at major retailers
• Salary sacrifice cycle and electric vehicle schemes
• A sizeable training budget to support your ongoing development