Overview

Job Title: Creator & Social Strategist, Whalar EMEA, Director
Work Location: Hybrid, Farringdon, London, UK
Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy with technology and methodology to tap into communities, listen to cultural nuances, and connect brands in memorable ways. We have hubs in London, Berlin, New York, and Los Angeles, and work with clients including Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and more.

The role is part of Whalar\'s Creator & Social Strategist, EMEA team, reporting to the EMEA Director of Creative Strategy. It is an opportunity to lead the future of creator-first creative strategy and to work on innovative strategies for key clients and new business pitches.

Responsibilities

• Lead development of creative, culturally relevant, insight-driven strategies that place creators at the center of brand storytelling
• Build full-funnel social strategies tailored to platforms such as TikTok, Instagram, YouTube, Pinterest, Reddit
• Translate brand and campaign objectives into actionable creator-led ideas, content frameworks, and publishing plans
• Partner with internal teams and partner agencies to identify and activate creators who authentically align with brand values and goals
• Own and shape social ecosystems that integrate organic and paid tactics, aligned with performance and content goals
• Inspire clients with strategic direction and creative possibilities grounded in data, culture, and platform trends
• Lead and facilitate strategic workshops with clients to unlock creator-led marketing potential
• Stay ahead of emerging cultural signals, platform changes, and content trends to inform strategies and thought leadership
• Collaborate across pitches, campaigns, and onboarding moments, owning timelines and deliverables from strategy to execution

Qualifications

• 8+ years in creative, social media or content strategy within a digital or creator-first environment
• Proven experience developing creator and social campaigns that meet business and marketing objectives
• Strategic thinker with a strong grasp of the full marketing funnel and creator-led content
• Ability to build strategies rooted in business goals with a clear grasp of when to use paid, earned, or organic approaches
• Platform fluency across key channels (TikTok, Instagram, YouTube, etc.) and understanding of formats, algorithms and user behavior
• Experience designing social ecosystems with content calendars, audience segmentation and measurement frameworks
• Strong cultural curiosity and storytelling instincts that resonate with audiences and drive brand relevance
• Data-to-insight skills that shape creative and strategic direction
• Clear, persuasive communicator capable of leading teams and presenting to clients
• Confident leading workshops, brainstorms and presentations with senior stakeholders
• Highly organized with strong project management and collaborative approach
• Natural relationship builder who can earn trust and identify growth opportunities for clients and teams

Our values

Whalar Group values diversity, equity, and inclusion (DEI). We foster a culture of respect and belonging, empower people from all backgrounds, and strive to challenge stereotypes and break barriers. Learn more.

The perks

Whalar Group provides flexible benefits and collaborative work environments to support productive work styles. Perks include:

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Private pension scheme
• Monthly phone/internet reimbursement
• Home office allowance
• Enhanced maternity (22 weeks) / paternity (16 weeks) leave
• Reduced-fee gym membership near office location
• Volunteer Days
• Employee Resource Groups (ERGs)

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Marketing Services