CRM Consultant
2 Days Old
Who is HelloKindred?
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.
Job Description
Contract Duration: August - Mid December 2025
Work set up: Hybrid
Our client, a payment and financial services provider headquartered in London, islooking for a CRM Consultant to join theirCustomer Marketing team (part of Global Operations) on a contract basis.
In this CRM role, your mission is to accelerate the company's time to value with Braze and Snowflake, supporting the Customer Marketing team with the campaign migration and orchestrating lifecycle campaigns that drive customer lifetime value.
What you will do:
- Embedded within the Customer Marketing team, work with the project team
(including representation from our PM, Product and Engineering teams) to onboard
Braze for marketing activity. - Deliveron theCRM strategy, progressively improving delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through theirproduct experience (including banners, push, content cards and more).
- Orchestratepriority campaigns in Braze within the first 60 days – including their
onboarding journey, and cross-sales campaign activity. - Migratetheir other BAU campaigns, currently in HubSpot and SendGrid, into Braze,
introducing new channels, testing and content experiences now available to us
using Braze. - Recreatethe company's branded email templates within Braze, and customises for different
communication types and content pillars. - Workwith theirinbound service desk to deliver against CRM requests that are created by different product or regional teams for customer communication.
- Workwith the team to realise the value from integrations with Lokalise (for campaign localisation across our 9 markets), Amplitude (creating triggers based on product events).
- Support the team to deliver on a test and learn framework for communications.
- Collaborate with the relevant Analytics, Data and Engineering teams to ensure
availability and prioritisation of the attributes and events needed for segmentation
and triggers through Snowflake.
Qualifications
- Minimum 10 years' experience in a CRM role, comfortable building and deploying CRM communications across an end-to-end process.
- Experience working with Braze and Snowflake, orchestrating advanced campaigns with sophisticated segmentation and triggers.
- Comfortable working across marketing channels including Push, SMS (and RCS), Email and Content Cards.
- Comfortable working with dynamic personalisation and liquid logic.
- Experience with HubSpot, the existing marketing platform, is desirable but not essential.
- Able to review copywriting and have an eye for email formatting and template consistency.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
#J-18808-Ljbffr- Location:
- London, England, United Kingdom
- Salary:
- £125,000 - £150,000
- Category:
- Consulting
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