CRM DATA ANALYST

Senior Recruitment Consultant - Digital and Marketing Analytics at Harnham

HYBRID – LONDON – 2 DAYS A WEEK

Please note, this company is unable to offer sponsorship, and you must be a UK resident to apply

The Company

This global premium lifestyle brand is renowned for its iconic fashion, homeware, and fragrance collections. With a long-standing reputation for timeless style and quality craftsmanship, the business continues to innovate across retail, e-commerce, and digital engagement. Data sits at the heart of its customer strategy, and the CRM team plays a pivotal role in driving customer acquisition, retention, and engagement.

The Role

As a CRM Data Analyst, you’ll join the Customer Experience (CX) team and support the CRM and analytics function. You’ll be responsible for pulling, analysing, and presenting customer data to influence decision-making and drive more effective campaigns. With a focus on storytelling through data, you’ll help shape the CRM strategy, improve customer segmentation, and support the growth of acquisition and engagement initiatives.

Your responsibilities will include:

• Supporting the CRM team with analysis, reporting, and campaign performance insights.
• Designing customer segments and helping optimise targeting strategies.
• Pulling, cleaning, and interpreting customer data to create actionable insights.
• Building and maintaining data pipelines to support CRM campaigns.
• Creating dashboards and visualisations to communicate performance to stakeholders.
• Partnering with data, CRM, and wider CX teams to deliver scalable, data-led solutions.

Requirements

Must-Have:

• Strong SQL skills, with experience in creating tables, joins, and pipelines.
• Experience working with visualisation tools (Tableau, DataIQ, or similar).
• Commercial understanding of CRM performance metrics.
• Excellent communication skills with the ability to tell a story through data.
• Experience working in retail or CRM-heavy environments.

Nice-to-Have:

• Python for data manipulation and analysis.
• Experience with ESP platforms (e.g., Zeta or similar).
• Knowledge of data architecture and infrastructure in CRM contexts.

Why Work Here?

• Join a globally recognised brand with a rich heritage and modern customer-first vision.
• Play a key role in shaping CRM strategy and driving data-led marketing.
• Hybrid working model with strong work-life balance.
• Be part of a skilled, collaborative CX and data team where your insights have direct impact.