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Job Description Summary

Job Description

JOB TITLE: CRM Enablement Manager.

SALARY:£59,850pa - £73,150pa plus an extensive benefits package.

LOCATION: Bristol, Edinburgh, Leeds, Halifax, Chester.

HOURS:35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever changing needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose; join us on our journey!

Want to hear more?

As part of our newly formedCRM Accelerator team, this pivotal role puts you at the forefront of redefining how we deliver marketing campaigns. You’ll champion the shift towardsmarter, faster, and more agile execution, empowering campaign managers to independently launch high-performing, data-driven campaigns.

By embedding intelligent frameworks and reducing manual processes, you’ll unlock creativity, drive innovation, and enhance operational efficiency. This is your opportunity to shape the future of marketing delivery—streamlining execution, accelerating impact, and enabling a new standard of excellence across the organisation.

Your accountabilities will include:

• Use of tooling and AI to drive Innovation throughout the campaign delivery process, from briefing through to creative delivery. Finding opportunities to increase speed of delivery, working with our partners across the platforms to test them in small scale experiments and then scale across the wider CRM team.
• Champion Personalised Content Delivery in Emailthrough the integration of new capabilities such as Movable Ink, enabling real-time, dynamic email experiences tailored to individual customer behaviours and preferences.
• Embed a Culture of Experimentationby scaling test-and-learn models across teams. You’ll lead the charge towards multivariate testing to drive continuous learning and campaign optimisation.
• Email Delivery Transformationby collaborating with Oracle and internal partners to streamline workflows and reduce production timelines, whilst maintaining high standards of quality and compliance.
• Shape Data Strategy for Smarter Targetingby partnering with data teams to build pilot audiences and refine segmentation logic within GCP. Your work will ensure more precise targeting and simplified campaign execution.
• Lead Performance Measurement and Optimisationby developing granular reporting frameworks that isolate creative performance and inform data-driven decisions. You’ll foster an approach of continuous improvement across all campaign elements.

About you

• CRM & Personalisation Expertise: Proven track record in CRM strategy, customer lifecycle management, and data-driven campaign execution. Skilled in using platforms like Movable Ink to deliver real-time, personalised experiences that drive engagement and retention.
• Creative & Technological Innovation: Integrates generative AI tools to accelerate content creation and maintain high creative standards. Builds scalable, reusable content frameworks that enhance campaign consistency and speed.
• Data-Driven Strategy & Optimisation: Collaborates with analytics teams to refine segmentation and targeting. Implements robust reporting frameworks to measure campaign effectiveness and optimise performance through structured experimentation.
• Agile Campaign Delivery: Leads cross-functional teams to streamline email workflows, align planning with resources, and pilot innovative tools that reduce production timelines while ensuring quality and compliance.
• Inclusive & Collaborative Leadership: Fosters a psychologically safe, agile working environment that values diverse perspectives. Champions shared success through active listening, humility, and cross-disciplinary collaboration.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We're disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you're excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.