CRM Lead – B2C Household Brand (£60-70K)

This range is provided by Tarsh & Partners Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

Build a premium UK consumer brand for a global leader in its industry. Own and drive the CRM program from day 1 and elevate CRM to be a real growth engine for the business. Expand your expertise in lifecycle marketing, subscription growth, and multi-channel journeys.

Location & Arrangement

Location: West of London/Hybrid with travel required across UK. Permanent role.

Ref: TP442825

What you’ll be doing from Day 1

• Designing and scaling automated, multi-channel journeys (email, SMS, WhatsApp, portal) to deliver personalised customer experiences
• Building data-driven onboarding, nurturing, retention, up-sell, cross-sell and win-back campaigns
• Unlocking the value of a 250K+ customer database through segmentation, predictive logic, and continuous performance analysis
• Developing initiatives to increase customer lifetime value, selling brand accessories and consumables
• Collaborating with sales, service, IT, and digital teams to establish the CRM program as a benchmark
• Ensure digital risk management and compliance, including data privacy (e.g., GDPR) and brand reputation

What we are looking for

Strategic CRM Expertise & Analytical Skill

• Minimum of 4-6 years of comprehensive lifecycle marketing experience
• Deep understanding of customer acquisition & retention strategies
• Ability to develop sophisticated CRM approaches that drive business objectives
• Proven track record of connecting marketing initiatives to revenue generation
• Advanced knowledge of CRM platforms (Salesforce Pardot, HubSpot, etc.)
• Sophisticated data analytics and segmentation capabilities
• Proficient in Marketing automation tools, Data visualisation software, Customer segmentation
• Expertise in mapping complex customer journeys and identifying strategic opportunities
• Advanced proficiency in creating integrated communication strategies
• Expert-level experience managing campaigns across Email marketing, WhatsApp, SMS, Digital portal interactions
• Track record of designing cohesive, seamless customer experiences
• Ability to synchronise messaging across multiple touchpoints

Performance-Driven Mindset

• Laser-focused on delivering against key performance indicators (KPIs)
• Quantifiable approach to marketing strategies
• Expertise in ROI calculation, Customer lifetime value analysis, Conversion rate optimisation
• Focused on data-driven decision-making process

Customer-Centric Approach

• Deep empathy for customer experience
• Ability to balance commercial objectives with customer satisfaction
• Skills in Personalisation strategies, Customer journey mapping, Predictive customer behaviour analysis
• Ability to thrive in dynamic, fast-paced environments
• Quick pivoting based on data insights
• Managing multiple complex projects simultaneously

Stakeholder Management

• Outstanding communication and interpersonal skills
• Able to influence cross-functionally and translate technical concepts for non-technical audiences
• Expert presentation and briefing skills

How to Apply

If you're a CRM or lifecycle marketing expert with strong problem solving skills, and ready to take on an exciting challenge and drive significant growth, we'd love to hear from you. Please submit your CV via LinkedIn or email adam@tarshpartnership.co.uk

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Strategy/Planning

Industries

• Appliances, Electrical, and Electronics Manufacturing

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