Role

CRM Manager

Job Type: Permanent

Location: London OR Sheffield / Hybrid

Consultant: Mags Rendle

Overview

We are working with a fast-growing digital payments and insights platform within the automotive industry. With a customer-centric product that is market-leading and multi-award-winning, this company supports over 5,000 automotive retailers, helping drivers manage motoring costs through flexible payment options. Their purpose is to enhance customer experience while supporting dealer profitability. Having recently completed a successful Series B funding round, the company is expanding across Europe and is on a mission to become the leading automotive payment and insights platform. With offices in London, Sheffield, and internationally, they offer a collaborative, inclusive culture and a flexible working environment.

The Role

We’re on the lookout for a dynamic and passionate CRM Manager to join the team in a full-time hybrid role, based out of the London or Sheffield office at least two days a week. In this role, you’ll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You’ll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine the approach and uncover new opportunities for growth. Reporting directly to the Chief Growth Officer, you’ll collaborate with cross-functional teams across Growth, Product, and Customer Success to ensure CRM efforts are aligned, effective, and impactful.

Responsibilities

• Drive customer engagement and increase retention rates
• Create campaigns for B2B users to engage and educate them on payment products, improving activation rates
• Collaborate with internal teams to optimise retention flows
• Create, manage, and optimise multi-channel marketing campaigns
• Build and maintain HTML templates for email marketing
• Monitor and report on CRM campaign performance, providing actionable insights
• Analyse CRM data to identify trends, opportunities, and areas for improvement
• Implement and manage user segmentation strategies to deliver personalised experiences

About You / Qualifications

• At least 3 years of experience as a CRM Manager
• Experience with CRM software and using data to drive customer outcomes
• Familiarity with major CRM tools—experience with Braze and HubSpot is preferred
• Understanding of data and experience writing SQL is a plus
• Experience creating HTML templates with WYSIWYG editors
• Ability to use dynamic scripting languages like Liquid and Ampscript to personalise emails
• Strong grasp of the complete user lifecycle and other marketing channels

Benefits & Perks

• Company bonus scheme
• Private healthcare and health cash plan
• Salary sacrifice pension, Cycle to Work, EV, and Nursery fee schemes
• £250 annual wellbeing allowance
• Flexible working policy for better work/life balance
• Paid parental leave: 4 months for primary carers, 1 month for secondary carers

How to Apply

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact:

Mags Rendle

+44(0) 203 640 233

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Advertising
• Industries: Financial Services and IT System Custom Software Development

To apply for this role please contact us at the details above.