Overview

We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This role focuses on crafting personalized, data-driven customer experiences, transforming insights into actionable strategies, and implementing CRM solutions using Braze. You will develop a lifecycle journey from the ground up, then analyze metrics to optimize performance.

Responsibilities

• Create and deliver engaging email communications ranging from newsletters to complex customer lifecycle journeys.
• Own end-to-end campaign process: copy, visuals, segmentation, tests, deployment, and results analysis.
• Design intelligent, scalable customer journeys using Braze features (Canvas, Liquid, segmentation, and more).
• Use real-time data to ensure messages reach the right audience at the right moment and through the right channel.
• Monitor CRM campaign success, email metrics, and customer engagement; translate data into actionable insights and continuously test, learn, and refine strategies.
• Provide transparent reporting on CRM impact across the customer journey—from engagement to retention.
• Serve as the Braze champion, maximizing platform benefits and exploring new Braze functionalities and integrations.

Requirements

• Minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaigns for engagement and retention.
• Expert knowledge of Braze, including Canvases, Liquid, segmentation, and data integration.
• Strong understanding of lifecycle marketing and retention strategies.
• Proficiency in HTML and CSS for email creation and template optimization.
• Data-driven mindset with strong analytical skills to derive actionable insights.
• Experience with A/B testing, audience segmentation, and personalization strategies.
• Passionate about CRM and staying up-to-date with best practices to improve customer relationships and growth.

What You’ll Get

• Opportunity to build best-in-class CRM programs reaching millions of users
• Creative freedom to experiment and collaborate in a supportive team
• Career development in a fast-moving, customer-obsessed business

Guidelines for Hybrid/Home Office

• Hybrid working arrangement may be required if you live within commutable distance to the London office; up to 60% Home Office.
• Secure home office at your confirmed address with minimal distractions.
• Minimum internet speeds will be checked during recruitment and again on joining; office option available as well.

Commitment to Diversity

We value diversity and are committed to an inclusive work environment. Hiring, promotion, discipline, and termination decisions are based on merit, competence, performance and business needs. Ten Group works with a small preferred supplier list of recruitment agencies only; we are not accepting additional recruitment agencies at this time. Ten Group is not responsible for fees related to unsolicited resumes.

Join Ten Group – apply before 20 September 2025. We may close this job advert early if we receive a high volume of strong applications, so apply soon.