Customer & Market Insight Lead
71 Days Old
Drive Commercial Strategy Through Insight.
At Arriva UK Bus, we’re transforming how we understand and serve our customers. As part of this ambition, we're looking for a skilled and curious
Customer Insight & Market Strategy Analyst to join our team. You will play a pivotal role in shaping our commercial decisions by delivering powerful insight rooted in customer behaviour, market dynamics, and data storytelling.
What You’ll Be Doing
Customer Data Management for Network Proposition & Optimisation
- Harness and manage a range of customer data sets (origin-destination, demographics, open data) to build granular demand models.
- Use spatial analytics and market segmentation to reveal emerging patterns within neighbourhoods.
- Support creative data collaboration across teams to enable smarter decision-making.
- Apply demographic, behavioural and spend data to paint a complete picture of customer needs and journeys.
- Transform complex datasets into visual and actionable insights, guiding stakeholders with clear recommendations.
- Identify growth opportunities and support campaign targeting with localised intelligence.
- Track and forecast local and regional change through predictive analytics, spend behaviour and demographic shifts.
- Benchmark route and regional performance against internal and external data sources.
- Develop new performance monitors and enrich existing survey data with pricing and external spend insight.
- Strengthen the evidence base for concessionary fare reimbursement models and calculators.
- Map and analyse urban-rural classifications, demographic trends, and retirement population clusters to support targeted scheme planning.
- Provide the franchise and bidding teams with tailored market intelligence and competitor analysis.
- Contribute to network proposition development and deepen relationships with local authorities.
- Own and optimise CSAT insights for AUKB, working proactively to enhance surveys and engagement.
- Partner with industry stakeholders to share best practices and improve performance.
- Proven experience in customer insight, market research, commercial analysis or data strategy.
- Strong analytical skills with expertise in data visualisation, storytelling, and interpretation of large datasets.
- Ability to translate complex findings into clear, actionable business strategies.
- Familiarity with tools such as GIS mapping, Tableau/Power BI, Excel, SQL or similar platforms.
- Experience working with demographic, spatial, or spend data is highly desirable.
- Strong communication skills and confidence working with non-technical stakeholders.
- Be a strategic voice in shaping one of the UK’s largest public transport networks.
- Make a tangible difference to customer experiences and local communities.
- Work within a collaborative, supportive environment that values innovation and curiosity.
- Enjoy hybrid working, professional development opportunities, and a comprehensive benefits package.
- Location:
- Thurmaston, ENGLAND, United Kingdom
- Salary:
- £60,000 - £80,000
- Category:
- Management & Operations
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71 Days Old
Customer & Market Insight Lead
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Thurmaston, ENGLAND, United Kingdom
-
£60,000 - £80,000
- Management & Operations
Customer Insight & Market Strategy Analyst at Arriva UK Bus. Drive Commercial Strategy Through Insight. Strong analytical skills with expertise in data visualisation, storytelling, and interpretation of large datasets. Familiarity with tools such as GIS mapping, Tableau/Power BI, Excel, SQL or similar platforms.
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