Customer Marketing Executive
New Today
Customer Marketing Executive - Maternity Cover - Fixed Term Contract
Your Manager: Customer Marketing Lead
Team: Customer Marketing
Location: London, UK. We operate a smart working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Here in the UK
In the UK, Pernod Ricard is made up of 3 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub.
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio.
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
Your new team - Maternity Cover - Fixed Term Contract
The Customer Marketing on-trade team sits within Brand in Hand team within Pernod Ricard UK’s Commercial team, forming the link between Marketing and Commercial.
The key purpose of this role is to develop the relevant investment and activation strategy to create world-class customer marketing plans across Pernod Ricard UK’s Wine, Spirits and Champagne portfolio.
Critical to the success of this role will be turning category and consumer insight into compelling activation that considers the consumer’s path to purchase and how to best motivate conversion and advocacy at critical moments in the consumer’s purchasing decisions and consumption moments.
Your unique contribution - Maternity Cover - Fixed Term Contract
You will have four main areas of responsibility:
- Marketing Activation Plan: Lead the development of customer marketing plans, brands dependent upon role; with key internal stakeholders and managing key agency relationships as well as managing the development and implementation of key customer marketing plans.
- Evaluation: Proactively contribute to an evaluation culture; adopting a framework for activity evaluation and developing key learnings which can be acted upon to deliver better execution.
- Tools: Proactively make recommendations for the development of key customer selling tools to support sell-in of brand initiatives.
- Finance: Responsible for customer marketing budget for your dedicated brand as well as monthly reconciliation of A&P spend.
Who you’ll be working with
Internally, you’ll work with field sales managers, BDE’s, CAE’s, RBM’s, brand team, sales team, category management team and the finance department. Externally, your contacts will be the customer, key agencies, and stakeholders.
Your blend of talent
This position could be right for you if you:
- Have experience in developing and delivering marketing plans.
- Clear communications skills and the ability to build relationships with key stakeholders and customers.
- Previous experience managing budgets.
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover, a health cash plan and dental insurance. Our lifestyle benefits include your employee pension, share incentive plan, family care, seasons ticket loans, gadget insurance free mortgage advice, payroll giving and more!
We’re committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors.
- Location:
- City Of London, England, United Kingdom
- Salary:
- £80,000 - £100,000
- Job Type:
- FullTime
- Category:
- Marketing & Media