Demand Generation Lead - SaaS ( Remote )

Propel partnered opportunity with a high-growth B2B SaaS business in the hospitality sector. The company is scaling fast and seeking a Head of Demand Generation to take global ownership of pipeline generation and help drive growth toward €100m in revenue.

Location: Must be London based (remote working)

The role

This is a pivotal hire that will shape how demand generation operates worldwide. You’ll be responsible for:

• Driving predictable pipeline growth across multiple regions
• Standardising processes and improving lead management to support scale
• Partnering closely with sales, SDR, and commercial teams to deliver against revenue goals
• Leading and mentoring a distributed team across the UK, France, Spain and beyond
• Building modern demand generation strategies that combine digital, content, community, and events
• Bringing operational rigor to reporting and forecasting, ensuring marketing is seen as a revenue engine

What we’re looking for

• Strong experience in B2B SaaS demand generation, ideally mid-market to enterprise
• A track record of delivering pipeline growth and improving conversion at scale
• Leadership experience – you’ve managed small teams (2–3+) and are ready to step into a bigger global remit
• Passionate about modern demand generation, including experimenting with AI-driven approaches and evolving beyond traditional MQL models
• Comfortable working cross-functionally with product, revenue, and marketing peers

Why this role

• Operationalise and scale demand generation in a high-growth business
• Lead a global team in a company transforming hospitality operations
• Opportunity to shape structure, processes, and strategy at a senior level
• Remote-working flexibility with travel to London for SLT meetings and European travel
• Salary up to £85k plus 20% bonus

If you’re looking to step up into a global Head of role and want to make a tangible impact in a high-growth SaaS scaleup, this could be the opportunity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development

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London, England, United Kingdom