Overview

Join to apply for the Demand Generation Manager (Hybrid) role at Fastmarkets.

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.

The Role

The Demand Generation Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role focuses on generating high-quality leads through digital channels, events, content marketing, and strategic partnerships. The manager collaborates closely with sales, product marketing, and analytics teams to optimise campaign performance and ensure alignment with business goals.

Principal Accountabilities

• Lead campaign-to-market strategy for one of Fastmarkets key verticals – Metals and Mining – collaborating with cross-functional teams to create and execute demand-generation strategies that drive high-quality leads and pipeline growth.
• Drive multi-channel marketing campaigns that increase lead flow to deliver on New Business revenue targets, deepen relationships with existing customers to retain and grow accounts, and build new relationships within existing accounts leveraging account engagement strategies.
• Monitor, analyze, and report on performance metrics; hold teams accountable to achieving goals and provide recommendations for improvement based on data-driven insights.
• Work closely with the sales team to ensure understanding of marketing plans and campaign activities impacting lead flow and to ensure seamless lead handoff between Sales and Marketing with ongoing feedback.
• Oversee on-site event commercial considerations at Fastmarkets branded events, including on-site booth strategies, lead generation materials, and collaboration with Customer Success and Sales on site.
• Identify technologies and marketing tools that enable effective and scalable demand-generation efforts.
• Build best-in-class nurture programs with regular A/B testing to educate higher-funnel leads and move through to consideration and conversion.
• Continuously identify opportunities for optimization and growth within the company's demand generation efforts.
• Work to establish the company's brand and enhance presence in the market.

Key Interfaces

• Marketing Team
• Sales & Customer Success
• Product Team
• Sales Enablement
• Editorial/Content Team

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world's leading and most trusted price reporting, events, and intelligence service for the markets we serve. We are an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on...

Knowledge, Experience And Skills

Relevant experience in marketing, content generation, or demand generation, preferably within the metals market.

• A proven track record of developing and executing successful campaigns that drive tangible results and year-over-year growth.
• Strong analytical skills with the ability to analyze and interpret data, and use insights to drive action and results.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Strong time management and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelor's degree in marketing, business, or related field.

If you’re excited about the role but your experience, skills or qualifications don’t perfectly align, we encourage you to apply anyway.

Additional Information & Values

Our Values

• METRICS DRIVEN. We use insights to improve our customers experience and our business performance
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
• CUSTOMER CENTRIC. We are customer-centric in all that we do
• COLLABORATIVE. We are collaborative, able to work across teams and capitalize on the diversity of intellect, perspectives, and experiences.

Employment type: Contract • Seniority level: Entry level • Job function: Marketing • Industries: Marketing Services

London, England, United Kingdom