Demand Generation Manager - Inbound & Digital (UK & Ireland)
New Today
Demand Generation Manager - Inbound & Digital (UK & Ireland)
Commify, Nottingham, England, United Kingdom
We need talented people to grow a global company where everyone feels proud to belong, have a purpose and do their best to directly shape the digital future.
About The Role: We're on the lookout for a super-talented Demand Generation Manager who is passionate about inbound marketing and data-driven execution. You will be responsible for strategies that drive both net-new customer acquisition and pipeline expansion within our existing mid-market account base through highly targeted digital channels. This is a key strategic and hands-on role in a dynamic team, dedicated to delivering brand growth and predictable demand generation within the UK & Ireland mid-market. This is an outstanding opportunity for an ambitious, digitally-savvy professional to take full ownership of core inbound marketing channels and lead a high-impact area of our business.
We are looking for an entrepreneurial digital marketer with a detail-oriented approach to converting visitors into leads. You'll be instrumental in developing high-value digital content and optimising our presence across all inbound channels, including SEO, PPC, and marketing automation, to attract, engage, nurture, and ultimately convert mid-market prospects and existing customers.
Key Responsibilities
- Inbound Content Strategy & Creation: Own the full lifecycle of inbound content (e-books, case studies, videos, webinars) to drive demand for our core mid-market ICPs.
- Digital Advertising (PPC & Paid Social): Manage and optimise digital advertising campaigns (Google Ads, Bing, LinkedIn) targeting the mid-market ICP and tracking lead quality.
- Search Engine Optimisation (SEO) & Organic Growth: Execute SEO strategy, conduct keyword research, implement on-page and technical SEO improvements, and audit content performance.
- Conversion Rate Optimization (CRO) & Web Management: Improve website performance, A/B test landing pages, CTAs, lead forms, and sales/marketing processes to increase conversions.
- Marketing Automation & Email Nurturing: Design and deploy sophisticated email marketing and lead nurturing campaigns using Marketo, segmenting the database and building personalised workflows.
- Performance Reporting & Digital Analytics: Own weekly and monthly reporting on inbound OKRs (traffic, engagement, leads, conversion rates, customers) and recommend data-backed optimisations.
- CRM & Marketing Operations: Maintain data hygiene and operational efficiency within our CRM and Marketing Automation Platform to ensure seamless lead flow and accurate reporting.
What You’ll Bring
- 5+ years of digital marketing experience with a strong understanding of inbound channels.
- Content and copywriting experience.
- Practical experience with Marketing Automation Tools (preferably Marketo) and CRM (Salesforce).
- Data-driven mindset to measure performance, diagnose issues, and continuously optimise campaigns.
- Excellent communication skills and the ability to collaborate with sales.
- A self-starter with high organisation skills, capable of managing multiple projects in a fast-paced environment.
What We Offer
- Salary range of £40,000 - £42,000 per annum, depending on experience.
- Flexible hybrid working.
- 27 days paid annual leave plus enhanced family leave.
- Birthday off, mental health support through Calm and a Mental Health First Aider program.
- Giving back days, unlimited professional & personal learning, and total rewards including retirement planning, healthcare and life assurance.
- Epic team socials and a vibrant, inclusive culture.
- Location:
- Nottingham, England, United Kingdom
- Salary:
- £80,000 - £100,000
- Job Type:
- FullTime
- Category:
- Sales
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Overview This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At Commify, we're not just a company, we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of gr...
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