Overview

We are looking for a strategic and results-driven Demand Generation Manager to own and scale our embedded payments offering, Klipboard Money, across the globe. You will be responsible for developing and executing multi-channel campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product marketing, and content, you will play a critical role in driving awareness, generating qualified leads, and accelerating revenue.

Responsibilities

• Develop and lead the demand generation strategy aligned with revenue goals.
• Own campaign planning, execution, and optimisation across channels (paid media, email, webinars, SEO/SEM, ABM, events).
• Work closely with SDRs and sales to ensure campaign effectiveness and alignment on lead quality and funnel conversion.
• Partner with content and product marketing to craft messaging and assets that resonate with key buyer personas.
• Work with CRM team to ensure CRM and marketing automation tools (HubSpot, Salesforce, etc.) facilitate your strategy.
• Identify and test new growth channels and campaign tactics to improve ROI and pipeline velocity.
• Monitor performance KPIs (MQLs, CPL, CAC, pipeline contribution) and report regularly to stakeholders.
• Coordinate co-marketing initiatives with partners, resellers, or industry associations.
• Stay current with B2B SaaS and ERP market trends to inform strategy and positioning.

Qualifications

• 4-7 years of experience in B2B SaaS or Payments/Financial Services industries.
• Proven track record of delivering high-quality pipeline and exceeding demand generation goals.
• Deep understanding of the B2B buyer journey and marketing/sales funnel dynamics.
• Hands-on experience with marketing automation, CRM, analytics, and campaign tools (e.g., HubSpot, Marketo, Salesforce, LinkedIn Ads, Google Ads).
• Strong analytical mindset; confident using data to guide decisions and optimise performance.
• Excellent communication and project management skills.
• Comfortable working in a fast-paced, scaling environment with cross-functional collaboration.

Nice to Have

• Familiarity with ABM strategies and tools.
• Experience working with channel partners or system integrators.
• Exposure to ERP or financial systems.

About Klipboard

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade - wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively. We are looking for a strategic and results-driven Demand Generation Manager to own and scale our embedded payments offering, Klipboard Money, across the globe. You’ll be responsible for developing and executing multi-channel campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product marketing, and content, you’ll play a critical role in driving awareness, generating qualified leads, and accelerating revenue. We have recently announced our new company name—Klipboard (Kerridge Commercial Systems is becoming Klipboard). We have offices across the world and are looking for talented individuals to join our growing teams. We also support a flexible hybrid work policy, where employees spend three days in the office and two days working from home, promoting a balanced work environment that combines office collaboration with remote work.